Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Jewellery industry of Mauritius, Trollbeads leads the online presence by capturing the highest share of voice (SoV) for the month of September 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Jewellery industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Jewellery industry by sources.
Methodology
This report was conducted for the period September 1st to September 30th 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Jewellery industry whereby we have monitored three brands namely: Trollbeads, Madison and Mikado on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the three monitored brands and Part B which focus on the individual brands of the Jewellery industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Trollbeads has led the race on the online platform followed by Madison and Mikado with 71 mentions, 25 mentions and 10 mention respectively.
Daily Activity
The highest activity for the monitored brands of the Jewellery sector was recorded on Fridays (24 mentions) from 12PM to 6PM and on Wednesdays (20 mentions) from 6PM to 12AM followed by Saturdays (19 mentions) mostly from 6AM to 12PM and 12PM to 6PM.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook.
Part B – Brand Analysis
Trollbeads Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Trollbeads brand was 5 on 9th and 16th of September followed by 4 and 3 on several days during the month of September respectively.
As illustrated by the column chart, the highest daily activity for Trollbeads brand was mostly from 6AM to 12PM and from 12PM to 6PM on Fridays (18 mentions) followed by 12PM to 6AM on Wednesdays (13 mentions) and from 6AM to 12PM on Mondays (11 mentions) respectively.
As shown below, Trollbeads brand was mostly popular on Facebook followed by Instagram. It is to be noted that during the period under review, Trollbeads has organised promotional activities for its new “Autumn collection”, “Special Offers” and new “People’s bead” as well as advertised its “Products” and “Brand”.
Madison Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Madison was 9 on 22nd of September followed by 4 on 21st and 23rd of September and 2 on 9th and 14th of September respectively.
As illustrated by the column chart, the highest daily activity for Madison was mostly from 12PM to 6PM on Thursdays (9 mentions) and Wednesdays (7 mentions) followed by 6PM to 12AM on Fridays (6 mentions) respectively.
As shown below, Madison was present only on Facebook where it has organised promotional activities for its “Products”.
Mikado Brand
As depicted by the line chart, only one mention was picked up for Mikado was 5 on 24th of September followed by 4 on 10th of September and 1 on 8th of September respectively.
As illustrated by the column chart, the highest daily activity picked up for Mikado was mostly from 12PM to 6PM on Saturdays (9 mentions) followed by 6AM to 12PM on Thursdays (1 mention).
As shown below, Mikado brand was mostly geared towards Facebook where it has done several promotional activities for its “Products”.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
