Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the automotiveindustry of Mauritius, Toyota leads the online presence by capturing the highest share of voice (SoV) for the month ofAugust 2016.

​Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotiveindustry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.

Methodology 

This report was conducted for the period August1^stto August 31^st2016,where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the automotiveindustry whereby we have monitored tenbrands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMWon a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brandsof the automotive industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Toyotahas led the race on the online platform followed by Hyundaiand Hondawith 268, 203 and 122mentions where their average number of mentions picked up per day were9, 7 and 4 respectively.

 Daily Activity

 The highest activity for the monitored brands of the automotive sector was mostly recorded from 6AM to 12PM on Thursdays(231 mentions) and Wednesdays (201mentions) followed by 6PM to 12AM on Tuesdays(167 mentions).

Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (810 mentions) followed by Instagram (101 mentions), News (14 mentions) and Twitter (13 mentions).

 Part B – Brand Analysis

 Toyota Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for Toyota brand was 73 followed by 51 and 11on 23^rd, 24^thand 3^rd of August respectively.

As illustrated by the column chart, the highest daily activity for Toyota brand was mostly from 6PM to 12AM on Tuesdays (95 mentions) and Mondays (31mentions) followed by 6AM to 12PM on Wednesdays (76mentions) respectively.

As shown below, Toyota brand was mostly popular on Facebook followed by News. It is to be noted that during the period under review, Toyotahas organised“Quizzes”, posted about its “Brand &Products”, “Assumption Day”, “Special Birthday Wishes to a Customer” and a video about “Toyota Cross Country Team Thailand” on its Facebook page.

Hyundai Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Hyundai was 35 followed by 20 and 19on 24^th, 12^thand 5^thof August respectively.

As illustrated by the column chart, the highest daily activity for Hyundai was mostly from 6PM to 12AM on Wednesdays (71 mentions) followed by 6AM to 12PM onFridays (46 mentions) andMondays (28 mentions). 

 As shown below, Hyundai was mostly geared towards Facebook where it has organised Quizzes and posted about its “Brand & Products”, “New Eon” Casela Exhibition and its Open days on 13^th and 14^th August.

Honda Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Honda was 30 followed by 14 and 9 on 22^nd, 23^rdand26^thof August respectively.

As illustrated by the column chart, the highest daily activity for Honda was mostly from 6PM to 12AM on Mondays (35 mentions) followed by Fridays (24 Mentions) and Tuesdays (22 Mentions)respectively.

As shown below, Hondabrand was geared towards Facebook where it has done promotional activities for several car models and posted about “Le Salon de L’Automobile” which took place on 5^th, 6^th and 7^th August.

We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a