Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the automotiveindustry of Mauritius, Toyota leads the online presence by capturing the highest share of voice (SoV) for the month of January 2017.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.
Methodology
This report was conducted for the period January 1st to January 31st 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMW on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brands of the automotive industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Toyota has led the race on the online platform followed by Hyundai and Kia with 104, 63 and 29mentions where their average number of mentions picked up per day were3, 2 and 1 respectively.
Daily Activity
The highest activity for the monitored brands of the automotive sector was mostly recorded from 6AM to 12PM on Tuesdays (49 mentions) and Wednesdays (44 mentions) followed by 12PM to 6PM on Mondays (44mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (232 mentions) followed by Twitter (15 mentions).
Part B – Brand Analysis
Toyota
As depicted by the line chart, the highest volume of daily mentions picked up for Toyota was 11 on 19thfollowed by 9on both 10thand 17th of January respectively.
As illustrated by the column chart, the highest daily activity for Toyota was mostly from 6PM to 12AM on Tuesdays (20 mentions) followed by Thursdays (17 mentions) and Sundays (16 mentions) respectively.
As shown below, Toyota was mostly present on Facebook (104 mentions) where it has promoted its products such as the RAV4 AWD and Prius.
Hyundai
As depicted by the line chart, the highest volume of daily mentions picked up for Hyundai was 18 followed by 6and 5 on 3rd, 16th and7thof January respectively.
As illustrated by the column chart, the highest daily activity for Hyundai was from 6AM to 12PM on Tuesdays (24 mentions) followed by 12PM to 6PM on Mondays (13 mentions) and Saturdays (7 mentions) respectively.
As shown below, Hyundai was geared towards Facebook (52mentions) where it has done promotional activities for several car models and posted about new year’s resolution, summer tips and fuel saving tips.
Kia
As depicted by the line chart, the highest volume of daily mentions picked up for Kia was 12 on the 11th followed by 4on both 12th and 23rd of January respectively.
As illustrated by the column chart, the highest daily activity for Kia was mostly from 12PM to 6PM on Wednesdays (16 mentions) and Mondays (6 mentions) followed by 12AM to 6AM on Thursdays (6 mentions).
As shown below, Kia was mostly popular on Facebook (21mentions). It is to be noted that during the period under review, Kia has posted about Kia Stinger receiving design award and #myKia.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
