Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the automotive industry of Mauritius, Nissan leads the online presence by capturing the highest share of voice (SoV) for the month of June 2017.

​Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.

Methodology 

This report was conducted for the period 1^stJune to 30^th June 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMW on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brands of the automotive industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Hyundai has led the race on the online platform followed by Nissan and Suzuki with 111,106 and 69 mentions where their average number of mentions per day were 4,4 and 2 respectively.

 Daily Activity

 The highest activity for the monitored brands of the automotive sector was mostly recorded from 12PM to 6PM on Thursdays (106 mentions) followed by 6PM to 12AM on bothFridays (98 mentions) andSaturdays (91 mentions).

 Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (539 mentions) followed by Twitter (25 mentions) and Images (4 mentions).

Part B – Brand Analysis

 Hyundai

As depicted by the line chart, Hyundai picked up 12, 11 and 8 mentions on 21^st, 20^th and 28^thof June respectively.

As illustrated by the column chart, the highest daily activity for Hyundai was from 12PM to 6PM on Wednesdays (27 mentions), Tuesdays (24 mentions) and Thursdays (19 mentions).

 As shown below, Hyundai was mostly present on Facebook (87  mentions) where it has promoted its products and did an interactive game named ‘Guess the model’.

Nissan

 As depicted by the line chart, Nissan picked up 28 and 22 mentions on 3^rd and 24^thof June respectively.

As illustrated by the column chart, the highest daily activity for Nissan was mostly from 6PM to 12AM on Saturdays (58 mentions)followed by 6AM to 12PM on Thursdays (11 mentions)and 12PM to 6PM on both Tuesdays and Sundays (9 mentions).

As shown below, Nissan was present mainly on Facebook (88 mentions) where it has done promotional activities and postedlive recordings of events happening at their car gallery.

Suzuki

As depicted by the line chart, Suzuki picked up 14, 11and 8 mentions on 22^nd, 29^thand 12^th of June.

As illustrated by the column chart, the highest daily activity for Suzuki was mostly from 6PM to 12AM on Thursdays (26 mentions) followed by 12PM to 6PM on Mondays (14 mentions), Wednesdays (7 mentions) and Fridays (7mentions) respectively.

As shown below, Suzukiwas present only on Facebook (67 mentions) where it has done promotional activities for its products.

We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a