Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific Key Performance Indicators (KPIs) to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Banking industry of Mauritius, Mauritius Commercial Bank leads the online presence by capturing the highest share of voice (SoV) for the month of November 2016.
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or KPIs. It details the percentage of mentions picked up from monitored brands of the Banking industry.
“Share” is self-explanatory; “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Banking industry by sources.
This report was conducted for the period1stto 30th November2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language.
The report was done for the Banking industry whereby we have monitored four brands namely: Mauritius Commercial Bank, State Bank of Mauritius, Barclays Bank and Afrasia Bank on a real time basis.
The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the four monitored brands and Part B which focus on the three most popular brands of the Banking industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Mauritius Commercial Bank (1,100 mentions)has led the race on the online platform followed by State Bank of Mauritius (259 mentions), Barclays Bank (67 mentions) and Afrasia Bank (24 mentions) with average daily mentions of 37, 9, 2 and 0respectively.
The highest activity for the monitored brands of the Banking sector was recorded mostly from 12PM to 6PM on Tuesdays (323 mentions) and Mondays (216 mentions) followed by 6PM to 12AM on Wednesdays (259 mentions) respectively.
Part B – Brand Analysis
Mauritius Commercial Bank
As depicted by the line chart, the highest volume of daily mentions picked up for Mauritius Commercial Bank was 42 followed by 36 and 21on 6th, 30thand 25thof November respectively.
As illustrated by the column chart, the highest daily activity for Mauritius Commercial Bank was mostly from 6PM to 12AM on Wednesdays (192 mentions) and Tuesdays (183 mentions)followed by 12PM to 6PM on Mondays (169 mentions) respectively.
As shown below, Mauritius Commercial Bank was mostly present on Facebook (150 mentions) where it has done promotional activities for ‘Porlwi by Light’ and ‘Ballade pour une ville’.
The top 10 active twitter users for Mauritius Commercial Bank are as follows:
State Bank of Mauritius
As depicted by the line chart, the highest volume of daily mentions picked up for State Bank of Mauritius was 133, 43and 20 on 22nd, 23rd and 24th of November respectively.
As illustrated by the column chart, the highest daily activity for State Bank of Mauritius was mostly from 12PM to 6PM on Tuesdays (137 mentions) followed by Wednesdays (56 mentions) and Mondays (22 mentions) respectively.
The top 10 active twitter users for State Bank of Mauritius are as follows:
As depicted by the line chart, Barclays Bank picked up 12 mentions on 7th of November followed by 5 mentions on several days respectively.
As illustrated by the column chart, the highest daily activity for Barclays Bank was from 12PM to 6PMon Mondays (22 mentions) and Saturdays (14 mentions) followed by6AM to 12PM onSundays (12mentions)respectively.
The top 10 active twitter users for Barclays Bank are as follows:
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: firstname.lastname@example.org, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a