Understanding customers is the foundation to a sustainable competitive advantage in banking. Therefore, financial marketers can no longer wait to embrace the power of advanced analytics to gain insights and evaluate opportunities that will improve cross-selling, up-selling and enhance share of wallet. The banking industry has always had more consumer data available than most other businesses.
In our brand analytics for the Banking industry of Mauritius, Mauritius Commercial Bank leads the online presence by capturing the highest share of voice (SoV) for the month of October 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitorsor KPIs. It details the percentage of mentions picked up from monitored brands of the Banking industry.
“Share” is self-explanatory; “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Banking industry by sources.
Methodology
This report was conducted for the period1stto 31st October2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language.
The report was done for the Banking industry whereby we have monitored four brands namely: Mauritius Commercial Bank, State Bank of Mauritius, Barclays Bank and Afrasia Bank on a real time basis.
The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the four monitored brands and Part B which focus on the three most popular brands of the Banking industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Mauritius Commercial Bank has led the race on the online platform followed by State Bank of Mauritius and Barclays Bank with 78 mentions, 60mentions and 48 mentions and average daily mentions of 3, 2 and 1respectively.
Daily Activity
The highest activity for the monitored brands of the Banking sector was recorded mostly from 12PM to 6PM on Mondays (52 mentions) followed by 6PM to 12AM on Sundays (37 mentions) and 6AM to 12PM on Saturdays (35 mentions) respectively.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (87 mentions) followed by Twitter (68 mentions) and Images (36 mentions).
Part B – Brand Analysis
Mauritius Commercial Bank
As depicted by the line chart, the highest volume of daily mentions picked up for MCB was 16 followed by 11 and 8on 29th, 30thand 31stof October respectively.
As illustrated by the column chart, the highest daily activity for MCB was mostly from 6AM to 12 PM on Saturdays (22 mentions) followed by 6PM to 12AM on Sundays (16 mentions) and 12PM to 6PM on Mondays (15 mentions) respectively.
As shown below, MCB was mostly present on Facebook (47 mentions) where it has posted juice promotional video for “Koze Fam 3”
The active twitter users for Mauritius Commercial Bank are as follows:
The website references for Mauritius Commercial Bank are as follows:
State Bank of Mauritius
As depicted by the line chart, the highest volume of daily mentions picked up for SBM was 10, 7 and 4 on 31st, 5th and 3rdof October respectively.
As illustrated by the column chart, the highest daily activity for SBM was mostly from12PM to 6PM on Mondays (19 mentions) and Tuesdays (10 mentions) followed by6AM to 12PM on Thursdays (9mentions) respectively.
As shown below, SBM brand was mostly popular on Facebook (40 mentions) where it has posted wishes for “Diwali” and photos for “Sports Camp” event.
The active twitter users for State Bank of Mauritius are as follows:
The website references for State Bank of Mauritius are as follows:
Barclays Bank
As depicted by the line chart, the highest volume of daily mentions picked up for Barclays Bank was 6 followed by 5 and 3 on 16th, 9thand 1stof October respectively.
As illustrated by the column chart, the highest daily activity for Barclays Bank was from 6AM to 12PMon Sundays (16 mentions) and Mondays (8 mentions)followed by12AM to 6AM on Tuesdays (6 mentions)respectively.
As shown below, Barclays Bank was mostly mentioned by Twitter users (26 mentions)during the month under review.
The active twitter users (26 mentions) for Barclays Bank are as follows:
The website references encompassing News platforms and Blogs for Barclays Bank are as follows:
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
