Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Fast Food industry of Mauritius, KFC leads the online presence by capturing the highest share of voice (SoV) for the month of September 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Fast Food industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Fast Food industry by sources.
Methodology
This report was conducted for the period September 1st to 30th September 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Fast Food industry whereby we have monitored four brands namely: KFC, McDonald’s, Ocean Basket and Nandos on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the four monitored brands and Part B which focus on the three most popular brands of the Fast Food industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, KFC has led the race on the online platform followed by Mc Donald’s and Nandos with 9,790 mentions, 238 mentions and 156 mentions with average daily mentions of 326, 8 and 5 respectively.
Daily Activity
The highest activity for the monitored brands of the Fast Food sector was recorded mostly from 12PM to 6PM on Thursdays (8,019 mentions) and Saturdays (540 mentions) followed by 6PM to 12AM on Fridays (1,102 mentions) respectively.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook followed by Instagram and Twitter.
Part B – Brand Analysis
KFC
As depicted by the line chart, the highest volume of daily mentions picked up for KFC was 4,553 followed by 3,306 and 842 on 1st, 22nd and 23rd of September respectively.
As illustrated by the column chart, the highest daily activity for KFC was mostly from 12PM to 6PM on Thursdays (7,959 mentions) and Saturdays (452 mentions) followed by 6PM to 12AM on Fridays (973 mentions) respectively.
As shown below, KFC was mostly present on Facebook where it has done several promotional activities for its “Products” and “Special Offers” and has advertised about “KFC Phoenix Reopening”, “Cheese Burger Day” and for the winner of the “Tirtofoto” Instagram Contest during the month under review.
McDonald’s Brand
As depicted by the line chart, the highest volume of daily mentions picked up for McDonald’s was 38 and 19 on 23rd and 25th of September followed by 18 mentions on 7th and 29th of September respectively.
As illustrated by the column chart, the highest daily activity for McDonald’s was mostly from 6PM to 12AM on Fridays (68 mentions) and Saturdays (36 mentions) followed by 12PM to 6PM on Sundays (36 mentions) respectively.
As shown below, McDonald’s brand was mostly popular on Facebook where it has done promotional activities for several “Products”, “Special Offers”, posted a communiqué on “Safe Food” and organised “quizzes” during the month under review.
Nandos Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Nandos was 21 followed by 16 and 14 on 16th, 12th and 14th of September respectively.
As illustrated by the column chart, the highest daily activity for Nandos was from 6PM to 12Am on Fridays (39 mentions) followed by 12PM to 6PM on Mondays (30 mentions) and Saturdays (26 mentions) respectively.
As shown below, Nandos was mostly geared towards Facebook where it has done several promotional activities for its “Products”, “Vacancies” and “Quizzes” during the month of September.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
