​Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the Fast Food industry of Mauritius, KFC leads the online presence by capturing the highest share of voice (SoV) for the month of November 2016.

​Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Fast Food industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the Fast Food industry by sources.

Methodology 

This report was conducted for the period 1^stto 30^th November 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Fast Food industry whereby we have monitored five brands namely: KFC, McDonald’s, Ocean Basket, Steers and Nandoson a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the five monitored brands and Part B which focus on the three most popular brands of the Fast Food industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, KFC has led the race on the online platform followed by Mc Donald’s and Nandos with 3,027 mentions, 190mentions and 82 mentions with average daily mentions of 101, 6and 3respectively.

Daily Activity

 The highest activity for the monitored brands of the Fast Food sector was recorded mostly from 12PM to 6PM on Fridays (1,924 mentions), from 6AM to 12PM on Saturdays (569 mentions) followed by 6PM to 12AM on Tuesdays (269 mentions) respectively.

Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook followed by Forums and News.

 Part B – Brand Analysis

 KFC

As depicted by the line chart, the highest volume of daily mentions picked up for KFC was 1,831 followed by 503 and 149on 11^th, 12^th and 13^thof November respectively.

As illustrated by the column chart, the highest daily activity for KFC was mostly from 12PM to 6PM on Fridays (1,880 mentions), from 6AM to 12PM on Saturdays (535 mentions) followed by 229 mentions from 6PM to 12AM on Tuesdays respectively for the month of November.

As shown below, KFC was mostly present on Facebook (2,882 mentions)where it has done several promotional activities forits “Products”, “Special Offers”, “Foster Care Program” collaboration, and also announced the winners for the “Fan of the month” and “Tirtofoto” contests. Also, it has shared quizzes, Fans’ photos and wishes for “World Kindness Day” during the month under review.

 McDonald’s Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for McDonald’s was 76 and 15on14^th and 2^{nd of November}followed by 9 mentions for several days respectively during the month under review.

As illustrated by the column chart, the highest daily activity for McDonald’s was mostly from6AM to 12PM on Mondays (84 mentions), followed by12PM to 6PM on Wednesdays and Sundays (27 mentions) and Tuesdays (15 mentions) respectively.

As shown below, McDonald’s brand was mostly popular on Facebook(181 mentions) where it has done promotional activities for its “Products” and shared interactive posts as well as weekend posts and “Quizzes” during the month of November.

Nandos Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for Nandos was 10 and 6 on12^th and 5^{th of November}followed by 7 mentions on several days respectively.

As illustrated by the column chart, the highest daily activity for Nandos was from 12PM to 6PMon Fridays (21 mentions), from 12PM to 6PM and 6PM to 12PM on Saturdays (18mentions) followed by 6AM to 12PM and 12PM to 6PM on Wednesdays (14 mentions) respectively.

As shown below, Nandos was mostly geared towards Facebook (68 mentions) where it has done several promotional activities for its “Brand”, “Products”, and New “Mango and Lime Flavour” during the month under review.

We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a