Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Fast Food industry of Mauritius, KFC leads the online presence by capturing the highest share of voice (SoV) for the month of June 2017.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of Voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Fast Food industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four-time intervals (12 AM – 6 AM, 6 AM – 12 PM, 12 PM – 6 PM and 6 PM – 12 AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Fast Food industry by sources.
Methodology
This report was conducted for the period 1stJuneto 30th June 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Fast Food industry whereby we have monitored five brands namely: KFC, McDonald’s, Ocean Basket, Steers and Nandoson a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the five monitored brands and Part B which focus on the three most popular brands of the Fast Food industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, KFC has led the race on the online platform followed by Ocean Basket and McDonald’s with 2,898 mentions, 453 mentions and 152 mentions and average daily mentions of 97,15 and 5 respectively.
Daily Activity
The highest activity for the monitored brands of the Fast Food sector was mostly recorded from 6 PM to12AM on Thursdays (1,538 mentions) and Fridays (1,100mentions)followed by 6 AM to 12 PM on Saturdays (479 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (3,553 mentions) followed by Twitter (5mentions) and Images(1mention).
Part B – Brand Analysis
KFC Brand
As depicted by the line chart, the highest volume of daily mentions picked up for KFC brand was 1,236 followed by 887 and 422on 15th, 16th and 17th June respectively.
As illustrated by the column chart, the highest daily activity for KFCbrand was mostly recorded from 6 PM to 12 AM on Thursdays (1,318 mentions) and Fridays (959 mentions) followed by 6 AM to 12 PM on Saturdays (438mentions).
As shown below, KFC brand was only present on Facebook (2,898mentions) where it has done promotional activities for its products and posted its wishes for Father’s Day.
Ocean Basket Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Ocean Basket brand was 176 followed by 115 and 57 on 22nd, 20th and 23rd of June respectively.
As illustrated by the column chart, the highest daily activity for Ocean Basketbrand was mostly recorded from12PM to 6PMon Tuesdays (129 mentions) and Thursdays (184 mentions) followed by 6 PM to 12 AM on Fridays (73 mentions).
As shown below, Ocean Basketbrand was present only on Facebook (453 mentions) where it has promoted its products, ran competitions and announced the winners.
McDonald’s Brand
As depicted by the line chart, for-McDonald’s the highest volume of daily mention for McDonald’sbrand was 32 followed by 27 and 19 mentions on the 23rd, 2nd and 1st of June respectively.
As illustrated by the column chart, the highest daily activity for McDonald’s brand was mostly recorded from 6PM to 12AMonboth Thursdays (31mentions) and Saturdays (16 mentions)followed by12PM to 6PM on Fridays (63 mentions).
As shown below, McDonald’s brand was present only on Facebook (152 mentions) where it has done promotional activities for its products and posted wishes for Eid.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
