Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Fast Food industry of Mauritius, KFCl eads the online presence by capturing the highest share of voice (SoV) for the month of April 2017.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Fast Foodindustry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Fast Food industry by sources.
Methodology
This report was conducted for the period April 1stto April 30th 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Fast Foodindustry whereby we have monitored fivebrands namely: KFC,McDonald’s, Ocean Basket, Steers and Nandoson a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the five monitored brands and Part B which focus on the three most popular brandsof the Fast Food industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, KFC has led the race on the online platform followed by Ocean Basket and McDonald’s with 1,677 mentions, 288 mentions and 154 mentions and average daily mentions of 56,10 and 5 respectively.
Daily Activity
The highest activity for the monitored brands of the Fast Food sector was mostly recorded from 12PM to 6PM on Wednesdays (709 mentions) followed by 6PM to 12AM on Wednesdays (417 mentions)and 6AM to 12PM onFridays (392 mentions) respectively.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (2,129 mentions) followed by Twitter (16 mentions) and Images (13 mentions).
Part B – Brand Analysis
KFC Brand
As depicted by the line chart, the highest volume of daily mentions picked up for KFC brand was 595 followed by 205 and 127 on 12th, 13th and 21stof April respectively.
As illustrated by the column chart, the highest daily activity for KFC brand was mostly recorded from 12PM to 6PM on Wednesdays (649 mentions) followed by 6PM to 12AM on Thursdays (371 mentions) and 6AM to 12PM onFridays (300mentions)respectively.
As shown below, KFC brand was mostly present on Facebook(1,666 mentions) where it has done promotional activities for its products and organiseda competition during the month of April.
Ocean Basket Brand
As depicted by the line chart, the highest volume of daily mentionspicked up for Ocean Basket brand was 62 followed by 39 and 35 on the 7th, 11thand 8thof April respectively. 
As illustrated by the column chart, the highest daily activity for Ocean Basketbrand was mostly recorded from6PM to 12AMon Fridays (70 mentions) and Saturdays (54 mentions) followed by 12PM to 6PM on Tuesdays (55 mentions).
As shown below, Ocean Basketbrand waspresent only onFacebook (288 mentions) where it has promoted its products, announced the name of quiz winners and posted wishes for Easter.
McDonald’s Brand
As depicted by the line chart, the highest volume of daily mentions picked up for McDonald’s brand was 24 followed by 19 and 12 on 1st, 2ndand13thof Aprilrespectively.
As illustrated by the column chart, the highest daily activity for McDonald’s brand was mostly recorded from 12PM to 6PMonSundays (37 mentions) followed by6PM to 12AM on Saturdays(34 mentions)and6AM to 12PM on Thursdays (29 mentions).
As shown below, McDonald’s brand was present only onFacebook (154 mentions) where it has done promotional activities for its products, posted wishes for Easter and ‘Tag your Burger Tasting expert!’
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
