Share of voice (SOV) means curating public and private data to form a trended understanding of how we stack up against competitors for key metrics. From AdWords and SEO to complex multichannel, SOV queries and reputation monitoring, SOV means many things to many marketers.
Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the automotive industry of Mauritius, Nissan leads the online presence by capturing the highest share of voice (SoV) for the month of March 2016.
Methodology
This report was conducted for the period 1st March to 31st March 2016 where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints, concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Renault, Honda, Suzuki, Mitsubishi, BMW and Kia on a real time basis.
Metric details
Brand Analytics tracks the performance of your brand online; measures the competitiveness of your brand; and specific KPIs.
SoV details the percentage of mentions picked up from monitored brands of the Automotive industry.
Daily Activity
Irrespective of brands monitored, the highest activity for the Automotive sector was recorded on Thursday from 6 Pm to 12 Am followed by Tuesday and Wednesday for the time interval 12 Pm to 6 Pm respectively.
Share of voice Results
Among the monitored brands, Nissan has led the race on the online platform, followed by Hyundai and Toyota with 636 mentions, 190 mentions and 120 mentions respectively. Their average number of mentions picked up per day was 21, 6 and 4 respectively. As displayed by the chart below, Nissan represents 56% SoV, Hyundai 17% and Toyota 11%.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook followed by Twitter and News.
Nissan was mostly popular on Facebook where it has done Quizzes for “League Des Pronostiqueurs” and “Quiz Des Champions” during the whole month of March.
Hyundai sources were mainly geared towards Facebook, Twitter and News. It is to be noted that, Hyundai has done Facebook Gamifications on 3rd, 17th and 29th of March 2016 respectively.
Toyota was mostly present on Facebook and news whereby it has run promotional activities (Facebook) on 4th and 13th of March 2016.
Our Analytics team will be pleased to discuss how Sentiments Analysis can add value to your online brand management. Contact us on 2331636 or via email: contact@infosystems.mu for further information.
