Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the automotive industry of Mauritius, Hyundai leads the online presence by capturing the highest share of voice (SoV) for the month of June 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.
Methodology
This report was conducted for the period June 1st to June 30th 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMW on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brands of the automotive industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Hyundai has led the race on the online platform followed by Kia and Toyota with 643 mentions, 511 mentions and 159 mentions where their average number of mentions picked up per day were 21, 17 and 5 respectively.
Daily Activity
The highest activity for the monitored brands of the automotive sector was recorded on Fridays (537 mentions) followed by Saturdays (249 mentions) and Wednesdays (179 mentions) mostly from 6PM to 12AM.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook followed by Twitter and Videos.
Part B – Brand Analysis
Hyundai Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Hyundai was 310 followed by 70 and 69 on 10th, 27th and 26th of June respectively.
As illustrated by the column chart, the highest daily activity for Hyundai was from 12PM to 6PM on Sundays (73 mentions) followed by 6PM to 12AM on Fridays (321 mentions) and Mondays (78 mentions).
As shown below, Hyundai was mostly geared towards Facebook where it has organised several quizzes in the context of “Euro 2016” for instance, “Slogan Contest”, “Guess the Score” and “Match Prediction”.
Kia Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Kia brand was 123 followed by 82 and 54 on 25th, 10th and 24th of June respectively.
As illustrated by the column chart, the highest daily activity for Kia brand was on Saturdays (149 mentions) followed by Fridays (141 mentions) and Thursdays (81 mentions) mostly from 6AM to 12PM, 12PM to 6PM and 6PM to 12AM respectively.
As shown below, Kia brand was mostly popular on Facebook followed by Twitter and News. It is to be noted that during the period under review, Kia has organised “L’EURO KIA-RRIVÉ” quizzes on its Facebook page.
Toyota Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Toyota was 45 followed by 26 and 14 on 24th, 23rd and 22nd of June respectively.
As illustrated by the column chart, the highest daily activity for Toyota was mostly from 6PM to 12AM on Fridays (47 mentions) followed by Thursdays (33 mentions) and Wednesdays (31 mentions).
As shown below, Toyota brand was only present on Facebook where it has done promotional activities for several car models.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail:shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
