Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Cosmetics industry of Mauritius, Yves Rocher leads the online presence by capturing the highest share of voice (SoV) for the month of April 2017.
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Cosmeticsindustry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Cosmetics industry by sources.
This report was conducted for the period 1st April to 30thApril2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Cosmeticsindustry whereby we have monitored three brands namely: Yves Rocher, Himalaya Herbals and Avonon a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the threemonitored brands and Part B which focus on the individual brandsof the Cosmetics industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Yves Rocherhas led the race on the online platform followed by Himalaya Herbals and Avon with 172 mentions, 5 mentions and 1 mention respectively.
The highest activity for the monitored brands of the Cosmetics sector was mostly recorded from 12PM to 6PMon Sundays (30 mentions)followed by Thursdays (29mentions) and 27 mentionson both Tuesdays and Saturdays.
During the period under review, the monitored brands wereactive only onFacebook (178 mentions).
Part B – Brand Analysis
Yves Rocher Brand
As illustrated by the column chart, the highest daily activity for Yves Rocherbrand was mostly from 12PM to 6PM on Sundays (30 mentions) followed by Thursdays (29 mentions)and Tuesdays (27 mentions).
As shown below, Yves Rocher brandwas present only on Facebook (172 mentions) where it has promoted its products and posted wishes for Easter.
Himalaya Herbals Brand
As depicted by the line chart, Himalaya Herbalsbrand has picked up2mentions on 5thof Apriland 1 mention on 22nd, 26th and 28th of April.
As illustrated by the column chart, the highest daily activity for Himalaya Herbals was mostly from 12PM to 6PM on Wednesdays (3 mentions) and Saturday (1 mention) followed by 6AM to 12PM on Friday (1 mention).
As shown below, Avon brand was present only on Facebook(1mention) where it has advertised the recruitment of Independent Sales Representatives.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: firstname.lastname@example.org, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a