Nissan leads the online brand presence [SoV] for the automotive sector in Mauritius for May 2016.

June 26, 2016

Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the automotive industry of Mauritius, Nissan leads the online presence by capturing the highest share of voice (SoV) for the month of May 2016.

Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.

Methodology 

This report was conducted for the period May 1st to May 31st 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMW on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brands of the automotive industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Nissan has led the race on the online platform followed by Hyundai and Toyota with 621 mentions, 115 mentions and 85 mentions respectively. Their average number of mentions picked up per day were 20, 4 and 3 respectively.

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Daily Activity

 The highest activity for the monitored brands of the automotive sector was recorded on Fridays (375 mentions) followed by Saturdays (265 mentions) and Mondays (122 mentions) mostly from 12PM to 6PM, 6AM to 12PM and 6PM to 12AM respectively.

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Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook.

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 Part B – Brand Analysis

 Nissan Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Nissan brand was 278 followed by 219 and 53 on 27th, 28th and 3rd of May respectively.

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As illustrated by the column chart, the highest daily activity for Nissan brand was on Fridays (280 mentions) followed by Saturdays (223 mentions) and Tuesdays (56 mentions) mostly from 6PM to 12AM, 6AM to 12PM and 12PM to 6PM respectively.

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As shown by the diagram below, Nissan brand was mostly popular on Facebook followed by News, Blogs, Twitter, Videos and Images. It is to be noted that during the period under review, Nissan has organised quizzes for “League Des Pronostiqueurs” and “UEFA Champion League” on its Facebook page.

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Hyundai Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Hyundai was 10 followed by 8 and 7 on 5th, 18th and 11th of May respectively.

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As illustrated by the column chart, Hyundai picked up 23 mentions on Wednesdays and Thursdays, 18 mentions on Mondays and Fridays mostly from 6AM to 12PM. 

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As shown by the diagram below, Hyundai was geared towards Facebook where it has done promotional activities for “Hyundai Elantra”, a quiz for “Euro 2016” and advertised for its Instagram presence.

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Toyota Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Toyota was 22 followed by 20 and 11 on 6th, 4th and 3rd of May respectively.

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As illustrated by the column chart, the highest daily activity for Toyota was from 6PM to 12AM on Fridays (25 mentions) and Wednesdays (22 mentions) and 6AM to 12PM on Thursdays (21 mentions).

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As shown by the diagram below, Toyota brand was only present on Facebook where it has done promotional activities for “Toyota Hilux”, “Toyota C-HR” and “Toyota Celica” on 3rd, 4th and 7th of May respectively.

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 Our Analytics team will be pleased to discuss how Sentiments Analysis can add value to your online brand management. Contact us on2331636 or via email: contact@infosystems.mu for further information.​

 

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