Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Fast Food industry of Mauritius, KFC leads the online presence by capturing the highest share of voice (SoV) for the month ofSeptember2017.
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Fast Food industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four-time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Fast Food industry by sources.
This report was conducted for the period 1stSeptemberto 30th September 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real-time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Fast Food industry whereby we have monitored five brands namely: KFC, McDonald’s, Ocean Basket, Steers and Nandoson a real-time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the five monitored brands and Part B which focus on the three most popular brands of the Fast Food industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, KFC has led the race on the online platform followed by McDonald’s and Ocean Basket with 1,053 mentions, 81 mentions and 58 mentions and average daily mentions of 35, 3 and 2 respectively.
The highest activity for the monitored brands of the Fast Food sector was mostly recorded from 12PM to 6PM on both Fridays (473 mentions) and Tuesdays (425 mentions)followed by 6PM to 12AM on Wednesdays (130 mentions).
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (1,201 mentions) followed by images (8mentions) and Twitter (1mention).
Part B – Brand Analysis
As depicted by the line chart, the highest volume of daily mentions picked up for KFC brand was 411 followed by 354 and 108on 22nd, 12th and 13th September respectively.
As illustrated by the column chart, the highest daily activity for KFC brand was mostly recorded from 12PM to 6PM on Fridays (437 mentions) and Tuesdays (397 mentions) followed by 6PM to 12AM on Wednesdays (110 mentions).
As shown below, KFC brand was present mainly on Facebook(1,048mentions) where it has done promotional activities for its products and did competitions with vouchers as gifts.
MC Donald’s Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Mc Donald’sbrand was 17 followed by 13 and 6 on 17th, 13th and 6thof September respectively.
As illustrated by the column chart, the highest daily activity for Mc Donald’sbrand was mostly recorded from 6AM to 12PM on Tuesdays (22 mentions) followed by 6PM to 12AM on Wednesdays (14 mentions) and Thursdays (10 mentions).
As shown below, Mc Donald’sbrand was present only onFacebook (81 mentions) where it has promoted its products and ran competitions.
As depicted by the line chart, the highest volume of daily mentions picked up forOcean Basket brand was 9 followed by 8 and 7 mentions on the 22nd, 29th, and 23rd of September respectively.
As illustrated by the column chart, the highest daily activity for Ocean Basket brand was mostly recorded from 12PM to 6PMonFridays (22mentions)followed by 6PM to 12AM on Saturdays (9 mentions)and6AM to 12PM on Mondays (7 mentions).
As shown below, Ocean Basket brand was present only onFacebook (58 mentions) where it has done promotional activities for its products andran competitions.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: firstname.lastname@example.org, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a