Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Cosmetics industry of Mauritius, Yves Rocher leads the online presence by capturing the highest share of voice (SoV) for the month of September 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Cosmetics industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Cosmetics industry by sources.
Methodology
This report was conducted for the period September 1st to September 30th 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Cosmetics industry whereby we have monitored three brands namely: Yves Rocher, Himalaya Herbals and Avon on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the three monitored brands and Part B which focus on the individual brands of the Cosmetics industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Yves Rocher has led the race on the online platform followed by Himalaya Herbals and Avon with 246 mentions, 37 mentions and 10 mentions respectively.
Daily Activity
The highest activity for the monitored brands of the Cosmetics sector was mostly recorded from 6PM to 12AM on Fridays (57 mentions) followed by 12PM to 6PM on Saturdays (50 mentions) and Tuesdays (43 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were mostly from Facebook (292 mentions).
Part B – Brand Analysis
Yves Rocher
As depicted by the line chart, the highest volume of daily mentions picked up for Yves Rocher brand was 26, 23 and 16 on 2nd, 3rd and 8th of September respectively.
As illustrated by the column chart, the highest daily activity for Yves Rocher brand was mostly from 6PM to 12AM on Fridays (49 mentions) followed by 12PM to 6PM on Saturdays (37 mentions) and from 6AM to 12PM on Sundays (36 mentions) respectively.
As shown below, Yves Rocher brand was mostly popular on Facebook (246 mentions) where it has promoted its “Products” and “Skin diagnostics” which are available in their outlets, “Nail Friday”, posted about “Ganesh Chaturthi” and the arrival of “Summer 2016”.
Himalaya Herbals
As depicted by the line chart, the highest volume of daily mentions picked up for Himalaya Herbals was 8 and 4 on 17th and 11th followed by 3 mentions on several days for the month of September respectively.
As illustrated by the column chart, the highest daily activity for Himalaya Herbals was mostly from 12PM to 6PM on Saturdays (10 mentions) followed by 6PM to 12Am on Tuesdays (6 mentions) and 5 mentions on Wednesdays from 12PM to 6PM and 6PM to 12 AM respectively.
As shown below, Himalaya Herbals was present only on Facebook (37 mentions) where it has organised “Quizzes”, shared “Skin Care” and “Health” tips, promoted its “Products”, posted “Eid Ul Adha Mubarak” wishes and about the arrival of “Summer 2016”.
Avon Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Avon brand was 2 on 13th September followed by 1 mention on several days during the month of September respectively.
As illustrated by the column chart, the highest daily activity for Avon was mostly from 6PM to 12AM on Saturdays (3 mentions) followed by Fridays where we picked up 2 mentions from 6AM to 12PM and 6PM to 12AM and from 12AM to 6AM on Wednesdays (1 mention) respectively.
As shown below, Avon brand was mostly geared towards Facebook (9 mentions) where it has advertised its “Vacancies”.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
