Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Cosmetics industry of Mauritius, Yves Roche leads the online presence by capturing the highest share of voice (SoV) for the month ofFebruary2017.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Cosmetics industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Cosmetics industry by sources.
Methodology
This report was conducted for the period 1st February to 28th February 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Cosmeticsindustry whereby we have monitored three brands namely: Yves Rocher, Himalaya Herbals and Avonon a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the threemonitored brands and Part B which focus on the individual brands of the Cosmetics industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Yves Rocher has led the race on the online platform followed by Himalaya Herbals and Avon with 135mentions, 46 mentions and12 mentionsrespectively.
Daily Activity
The highest activity for the monitored brands of the Cosmetics sector was mostly recorded from 12PM to 6PMon Wednesdays (46mentions) followed by Tuesdays (34 mentions)andSaturdays (25 mentions) respectively.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands weremostly from Facebook (182 mentions).
Part B – Brand Analysis
Yves Rocher Brand
As depicted by the line chart, Yves Rocher brand has picked up 16, 14 and 12 mentions on 11th, 10thand 9th of February respectively.
As illustrated by the column chart, the highest daily activity for Yves Rocher brand was mostly from 12PM to 6PM where it has picked up 22 mentions on Saturdays and 23 mentions on both Tuesdays and Fridays respectively.
As shown below, Yves Rocher brand was mostly popular on Facebook (134 mentions) where it has promoted its products and posted Valentine’s Day wishes for its fans and on its opening hours.
Himalaya Herbals Brand
As depicted by the line chart, Himalaya Herbals brand has picked up 29, 5 and 3 mentions on 15th, 13th and 6th of February respectively.
As illustrated by the column chart, the highest daily activity for Himalaya Herbals was mostly from 12PM to 6PM on Wednesdays (30 mentions) and Mondays (8 mentions) followed by 6AM to 12PM on Saturdays (2 mention).
As shown below, Himalaya Herbals brand was mainly present on Facebook (46 mentions) where it has promoted its products and Valentine’s Day promotions.
Avon Brand
As depicted by the line chart, Avon brand picked up 10 mentionson 21stof February and 1 mention on both 11th and 12thof February.
As illustrated by the column chart, Avon Brand was active from 12PM to 6PM on Tuesdays (10 mentions) followed by 6 Pm to 12AM on Saturday (1 mention) and 6AM to 12PM on Sunday (1 mention).
As shown below, Avon brand was mostly geared towards Videos(10 mentions) where it has done promotional activities for its products.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
