Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the Cosmetics industry of Mauritius, Yves Rocher leads the online presence by capturing the highest share of voice (SoV) for the month of August 2016.

​Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Cosmetics industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the Cosmetics industry by sources.

Methodology 

This report was conducted for the period August 1^st to August 31^st 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Cosmetics industry whereby we have monitored three brands namely: Yves Rocher, Himalaya Herbals and Avon on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the three monitored brands and Part B which focus on the individual brands of the Cosmetics industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Yves Rocher has led the race on the online platform followed by Himalaya Herbals and Avon with 364 mentions, 25 mentions and 18 mentions respectively.

Daily Activity

 The highest activity for the monitored brands of the Cosmetics sector was mostly recorded from 12PM to 6PM on Tuesdays (18 mentions) and Sundays (16 mentions) followed by 6PM to 12AM on Mondays (14 mentions).

Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were mostly from Facebook.

 Part B – Brand Analysis

 Yves Rocher

 As depicted by the line chart, the highest volume of daily mentions picked up for Yves Rocher brand was 34, 23 and 21 on 4^th, 10^th and 8^th of August respectively.

As illustrated by the column chart, the highest daily activity for Yves Rocher brand was mostly from 12PM to 6PM where we picked up 74 mentions on Thursdays and 52 mentions on Mondays, Tuesdays, Wednesdays and Fridays respectively.

As shown below, Yves Rocher brand was mostly popular on Facebook where it has promoted its new and existing “Products”, “Special Offers”, “Coup de Coeur” of the month and “Nail Friday”.

Himalaya Herbals

As depicted by the line chart, the highest volume of daily mentions picked up for Himalaya Herbals was 6, 4 and 3 on 31^st, 1^st and 17^th of August respectively.

As illustrated by the column chart, the highest daily activity for Himalaya Herbals was mostly from 6AM to 12PM on Wednesdays (11 mentions) and Mondays (8 mentions) followed by 12PM to 6PM on Fridays (3 mentions).

 As shown below, Himalaya Herbals was present only on Facebook where it has organised “Quizzes”, “Games”, shared “Health Tips” and promoted its “Products”.

Avon Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Avon brand was 6 on 31^st August followed by 3 on 3^rd and 22^nd of August respectively.

As illustrated by the column chart, the highest daily activity for Avon was mostly from 6AM to 12PM on Wednesdays (9 mentions), Mondays (3 mentions) and Saturdays (2 mentions) respectively.

 As shown below, Avon brand was mostly geared towards Facebook where it has advertised for “Vacancies”. 

We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a