Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the Jewellery industry of Mauritius, Trollbeads leads the online presence by capturing the highest share of voice (SoV) for the month of August 2016.

​Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Jewellery industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the Jewellery industry by sources.

Methodology 

This report was conducted for the period August 1^st to August 31^st 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Jewellery industry whereby we have monitored three brands namely: Trollbeads, Madison and Mikado on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the three monitored brands and Part B which focus on the individual brands of the Jewellery industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Trollbeads has led the race on the online platform followed by Madison and Mikado with 44 mentions, 17 mentions and 1 mention respectively.

Daily Activity

 The highest activity for the monitored brands of the Jewellery sector was recorded on Mondays (13 mentions) from 12PM to 6PM followed by Fridays (13 mentions) from 6PM to 12AM and Wednesdays (11 mentions) from 6AM to 12PM respectively.

Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook followed by Instagram.

 Part B – Brand Analysis

 Trollbeads Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for Trollbeads brand was 4 on 8^th of August and 3 on 24^th and 29^th of August respectively.

As illustrated by the column chart, the highest daily activity for Trollbeads brand was mostly from 12PM to 6PM on Mondays (10 mentions) and Thursdays (7 mentions) followed by Wednesdays (10 mentions) respectively.

As shown below, Trollbeads brand was mostly popular on Facebook followed by Instagram where it has done promotional activities for its products.

Madison Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Madison was 6 on 26^th and 27^th of August followed by 3 on 1^st of August respectively.

As illustrated by the column chart, the highest daily activity for Madison was mostly from 6PM to 12AM on Fridays (6 mentions) and Mondays (3 mentions) followed by 6AM to 12PM on Saturdays (6 mentions) respectively.

 As shown below, Madison was present only on Facebook where it has done promotional activities for its products.

Mikado Brand

As depicted by the line chart, only one mention was picked up for Mikado on 3^rd of August.

As illustrated by the column chart, the activity picked up for Mikado was from 6PM to 12AM on Wednesday (1 mention). 

As shown below, Mikado brand was geared towards Facebook. 

We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a