​Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the automotive industry of Mauritius, Toyota leads the online presence by capturing the highest share of voice (SoV) for the month of March 2017.

​Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry.“Share” is self-explanatory; “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.

Methodology 

This report was conducted for the period March 8^th to March 31^st 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMW on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brands of the automotive industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Toyota has led the race on the online platform followed by Honda and Mitsubishi with 271, 64 and 50 mentions where their average numbers of mentions per day were 11, 3 and 2 respectively.

Daily Activity

 The highest activity for the monitored brands of the automotive sector was mostly recorded from 6PM to 12AM on Thursdays (132 mentions) and Mondays (91 mentions) followed by 6AM to 12PM on Fridays (78 mentions).

Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (504 mentions) followed by Twitter (18 mentions) and Images (2 mention).

Part B – Brand Analysis

 Toyota Brand

As depicted by the line chart, Toyota brand picked up 38 mentions on 9th and 11th of March followed by 32 mentions and 28 mentions on 13^th and 23^rd of March respectively.

As illustrated by the column chart, the highest daily activity for Toyota brand was mostly from 6PM to 12AM on Thursdays (92 mentions) and Mondays (37 mentions) followed by 6AM to 12PM on Saturdays (53 mentions).

As shown below, Toyota brand was mostly present on Facebook (256 mentions) where it has promoted its products such as the Toyota Corolla.

Honda Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for Honda brand was 7, 6 and 5 on 13^th, 10^th/12^th and 15^th of March respectively.

As illustrated by the column chart, the highest daily activity for Honda brand was mostly from 6PM to 12AM on Mondays (15 mentions) followed by Wednesdays (11 mentions) and Fridays (10 mentions) respectively.

As shown below, Honda brand was present only on Facebook (64 mentions) where it has done promotional activities for Honda Sales and posted wishes for Ugadi festival.

Mitsubishi Brand

As depicted by the line chart, Mitsubishi brand picked up 7, 6 and 5 mentions on 8^th, 13^th and 9^th/11^th  of March respectively.

As illustrated by the column chart, the highest daily activity for Mitsubishi brand was mostly from 6AM to 12PM on Wednesdays (13 mentions) followed by Fridays (10 mentions) and Mondays (6 mentions) respectively.

As shown below, Mitsubishi was mostly geared towards Facebook (34 mentions) where it has done promotional activities for its Duty Free Deals.

We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a