Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the automotive industry of Mauritius, Toyota leads the online presence by capturing the highest share of voice (SoV) for the month of February 2017.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitorsor Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry.“Share” is self-explanatory; “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.
Methodology
This report was conducted for the period February 1st to February 23rd 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMW on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brands of the automotive industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Toyota has led the race on the online platform followed by Honda and Hyundai with 118, 90 and 65 mentions where their average number of mentions per day were 5, 4 and 3 respectively.
Daily Activity
The highest activity for the monitored brands of the automotive sector was mostly recorded from 6PM to 12AM on Thursdays (75 mentions) and Fridays (69 mentions) followed by 6AM to 12PM on Tuesdays (66 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (349 mentions) followed by Twitter (48 mentions) and Images (1 mention).
Part B – Brand Analysis
Toyota Brand
As depicted by the line chart, Toyota brand picked up 14 and 12 mentions on 16th and 17th of February and 11 mentions on 10th and 11th of February respectively.
As illustrated by the column chart, the highest daily activity for Toyota brand was mostly on Thursdays and Fridays from 6PM to 12AM where it picked 23 mentions on each day followed by Saturdays (21 mentions).
As shown below, Toyota brand was mostly present on Facebook (116 mentions) where it has promoted its products such as the Toyota RAV4 and Corolla.
Honda Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Honda brand was 20, 17 and 11 on 11th, 10th and 12th of February respectively.
As illustrated by the column chart, the highest daily activity for Honda brand was on Saturdays (23 mentions) and Fridays (19 mentions) mostly from 6PM to 12AM followed by Wednesdays (13 mentions) from 12PM to 6PM.
As shown below, Honda brand was present only on Facebook (90 mentions) where it has done promotional activities for Honda Civic car model and posted wishes for Thaipoosam Cavadee and Mahashivaratree festivals.
Hyundai Brand
As depicted by the line chart, Hyundai brand picked up 8 mentions on 8th and 14th of February followed by 7 mentions on 6th and 23rd of February respectively.
As illustrated by the column chart, the highest daily activity for Hyundai brand was on Tuesdays (16 mentions) followed by Thursdays and Mondays where it picked up 12 mentions mostly from 6AM to 12PM respectively.
As shown below, Hyundai was mostly geared towards Facebook (40 mentions) where it has done promotional activities for several car models and posted wishes for Valentines’ day.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
