Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the automotive industry of Mauritius, Toyota leads the online presence by capturing the highest share of voice (SoV) for the month of October 2016.

​Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.

Methodology 

This report was conducted for the period October1^stto October31^st2016,where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the automotive industry whereby we have monitored nine brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, and Kia on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the nine monitored brands and Part B which focus on the three most popular brands of the automotive industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Toyotahas led the race on the online platform followed by Nissan and Renaultwith 308 mentions, 218 mentions and 154 mentions where their average number of mentions picked up per day were 10, 7 and 5 respectively.

Daily Activity

 The highest activity for the monitored brands of the automotive sector was recorded from 6AM to 12PM on Saturdays (239 mentions) and Sundays(152 mentions) followed by 6PM to 12AM on Mondays (144 mentions). 

Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook.

 Part B – Brand Analysis

 ToyotaBrand

 As depicted by the line chart, the highest volume of daily mentions picked up for Toyota brand was 33, 28 and 17 on 11^th, 31^stand 21^stof October respectively.

As illustrated by the column chart, the highest daily activity for Toyota brand was mostly from 6PM to 12AM on Tuesdays (56 mentions) and Wednesdays (44 mentions) followed by 12PM to 6PM on Mondays (55 mentions) respectively.

As shown below, Toyota brand was mostly popular on Facebook followed by Twitter. It is to be noted that during the period under review, Toyota has advertised its ‘Products’, ‘Deals’ and ‘50^th Anniversary of Corolla’ event and shared ‘Divali wishes’ on its Facebook page.

Nissan Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Nissan was 103 followed by 41 and 12 on 1^st, 2^nd and 3^rdof October respectively.

As illustrated by the column chart, the highest daily activity for Nissan was mostly from 6AM to 12PM on Saturdays (114 mentions) followed by 12PM to 6PM on Sundays (53 mentions) and Mondays (16 mentions) respectively.

 As shown below, Nissan was mostly geared towards Facebook where it advertised its ‘Products’, ‘Brand’ over the years, ‘GTR’ as well as ‘Datsun Go’ release events, ‘Clearance sales’ and Halloween post during the month under review.

Renault Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Renault was 24 followed by 20 and 18 on 6^th, 9^thand 24^thof October respectively.

As illustrated by the column chart, the highest daily activity for Renault was mostly from 12PM to 6PM on Wednesdays (41 mentions), 6AM to 12PM on Sundays (28 mentions) followed by6PM to 12AM on Thursdays (26 mentions) for the month of October respectively.

 As shown below, Renaultbrand was mostly geared towards Facebook where it has done promotional activities for several car models, ‘the new Renault Mégane 4’ launch and ‘Leal Swap’ during the month under review.

 We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a