Spar leads the online brand presence [SoV] for the Retail sector of Mauritius in our brand analytics for the month of September 2017 with 1,020mentions. You can monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Retail industry of Mauritius, Spar leads the online presence by capturing the highest share of voice (SoV) for the month of September 2017.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Retail industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12 AM – 6 AM, 6 AM – 12 PM, 12 PM – 6 PM and 6 PM – 12 AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Retail industry by sources.
Methodology
This report was conducted for the period 1st September to 30th September 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real-time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Retail industry whereby we have monitored six brands namely: Galaxy, Courts, Spar, 361, Intermart and Super U on a real-time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the six monitored brands and Part B which focus on the three most popular brands of the Retail industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Spar has led the race on the online platform followed by Galaxy and Courts with 1,020 mentions, 418 mentions, and 410 mentions respectively. Their average number of mentions picked up per day were 34, 14 and 13 respectively.
Daily Activity
The highest activity for the monitored brands of the Retail sector was mostly recorded from 6PM to 12AM on Wednesdays(557 mentions) followed by 6 AM to 12 PM on both Fridays (405 mentions) and Thursdays (366 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (1,990 mentions).
Part B – Brand Analysis
Spar Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Spar brand was 375 followed by 233 and 127 on 6th, 7thand 8thof September respectively.
As illustrated by the column chart, the highest daily activity for Spar brand was mostly from 6PM to 12AM on Wednesdays (415 mentions) followed by 6AM to 12PM on both Thursdays (263 mentions) and Fridays (221 mentions).
As shown by the diagram below, Spar brand was present only onFacebook (1,020 mentions) where it has promoted its products and did a quiz for its fans named [C’estl’heure du cadeau!].
GalaxyBrand
As depicted by the line chart, the highest volume of daily mentions picked up for Galaxy brand was 86, 60 and 49on the 22nd, 24thand 26thof September respectively.
As illustrated by the column chart, the highest daily activity picked up for Galaxy brand was mostly from 12PM to 6PM on both Fridays(123 mentions) and Saturdays (68 mentions) followed by 6AM to 12PM on Sundays (63 mentions).
As shown by the diagram below, Galaxy was present only onFacebook (418 mentions) where it has promoted its products and ran competitions for the ‘Hello Tech’ campaign.
Courts Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Courts brand was 147, 97 and 41 on the 26th, 27th, and 28th September respectively.
As illustrated by the column chart, the highest daily activity for the brand was from 6PM to 12AM on Tuesdays (166 mentions)followed by 6AM to 12PM on both Wednesdays (100 mentions) and Thursdays (46 mentions).
As shown by the diagram below, Courts brand was present mainly on Facebook (385 mentions) where it has promoted its products, announced its ‘Big Clearance Sale’.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
