To see the real value of your marketing initiatives and how they stack up against your competition, your campaigns need a good way of measuring results. One metric we work to increase and improve every day is something called the ‘share of voice.’
Share of Voice is the total percentage that you possess of the particular niche, market, or audience you are targeting.
keep track of your share of voice and sentiment over time so you can see how your social engagement and promotions are affecting your overall trends. Also, if your sentiment and share of voice jumps or drops suddenly, then you will want to investigate why and act accordingly.
In our brand analytics of this week the insurance sector was picked up with Mauritius Union leading the online presence by capturing the highest share of voice (SoV) for the month of March 2016.
Methodology
This report was conducted for the period March 1st to March 31st 2016 where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints, concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Insurance industry whereby we have monitored five brands namely:Mauritius Union, SICOM, Swan, Quantum Insurance and Metropolitan Insurance on a real time basis.
Metric details
Brand Analytics tracks the performance of your brand online; measures the competitiveness of your brand; and specific KPIs.
Once you start monitoring share of voice, you will start to understand what stories your competitors are putting out and what gets them the valuable space. You can then develop your own strategies to grab more space.
Daily Activity
Irrespective of brands, we have recorded the highest activity from 6 PM to 12 AM on Sunday followed by Thursday and Friday for the insurance industry.
Share of voice Results
Mauritius Union has led the race on the online platform followed by SICOM and SWAN with 145 mentions, 31 mentions and 3 mentions respectively. The average number of mentions picked up per day for Mauritius Union and SICOM was 5 and 1 respectively. As displayed by the chart below, Mauritius Union represents 79% SoV, SICOM 17% and Swan 2%. It is to be noted that during the period under review, Mauritius Union has run promotional activities for Woman Cancer.
Popular Sources
The chart below depicts the sources of mentions for the monitored brands.
Mauritius Union was mostly popular on Facebook, News, Twitter and Blogs.
SICOM was mainly geared towards News, Twitter, Facebook and Blogs.
Swan was present only on News and Twitter.
Our Analytics team will be pleased to discuss how Sentiments Analysis can add value to your online brand management. Contact us on2331636 or via email: contact@infosystems.mu for further information.
