Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Fast Food industry of Mauritius, Ocean Basket leads the online presence by capturing the highest share of voice (SoV) for the month of July 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Fast Food industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Fast Food industry by sources.
Methodology
This report was conducted for the period July 1st to July 31st 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Fast Food industry whereby we have monitored five brands namely: KFC, McDonald’s, Ocean Basket, Nandos and Steers on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the five monitored brands and Part B which focus on the three most popular brands of the Fast Food industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Ocean Basket has led the race on the online platform followed by KFC and Mc Donald’s with 1,170 mentions, 683 mentions and 514 mentions with average daily mentions of 38, 22 and 17 respectively.
Daily Activity
The highest activity for the monitored brands of the Fast Food sector was recorded mostly from 12PM to 6PM on Tuesdays (584 mentions) followed by 6PM to 12AM on Wednesdays (518 mentions) and Thursdays (402 mentions) respectively.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook followed by Twitter and Instagram.
Part B – Brand Analysis
Ocean Basket
As depicted by the line chart, the highest volume of daily mentions picked up for Ocean Basket was 449 followed by 314 and 256 on 5th, 6th and 7th of July respectively.
As illustrated by the column chart, the highest daily activity for Ocean Basket was mostly from 12PM to 6PM on Tuesdays (456 mentions) followed by 6PM to 12AM on Wednesdays (328 mentions) and Thursdays (261 mentions) respectively.
As shown below, Ocean Basket was mostly present on Facebook where it has done several promotional activities for “Sushi and OB Special” during the month under review.
KFC Brand
As depicted by the line chart, the highest volume of daily mentions picked up for KFC was 68 followed by 55 and 53 on 12th, 22th and 13thof July respectively.
As illustrated by the column chart, the highest daily activity for KFC was mostly from 12PM to 6PM on Saturdays (157 mentions) followed by 6PM to 12AM on Fridays (122 mentions) and Wednesdays (100 mentions) respectively.
As shown below, KFC brand was mostly popular on Facebook where it has done promotional activities for several “Products”, advertised for the winner of the “Instagram Contest”, the launch of its “Mobile App” and the sponsorship for “2016 Olympic Games”.
Mc Donald’s
As depicted by the line chart, the highest volume of daily mentions picked up for Mc Donald’s was 67 followed by 54 and 37 on 17th, 10th and 16th of July respectively.
As illustrated by the column chart, the highest daily activity for Mc Donald’s was on Sundays (99 mentions) followed by Saturdays (65 mentions) and Mondays (65 mentions) mostly from 6PM to 12AM respectively.
As shown below, Mc Donald’s was mostly geared towards Facebook where it has done several promotional activities for its “Products” and organised quizzes for “Euro 2016” during the month of July.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
