Mobile World Congress 2015 leads its audience to “The Edge of Innovation”

March 6, 2015

This week saw one of the most important events of the industry hosted by Barcelona, the Mobile World Congress 2015 (MWC). The landmark event was held over an excitement-packed 4 days, from the 2nd to the 5th of March 2015.


Mobile communications driving the future

The digital revolution in mobile devices is driving the way we communicate and consume media today. During the Mobile Congress, wearable devices, connected cars, homes, and mobile technology broke through to the audience’s attention. This industry is thriving to reach a level never seen before in the technology era. It is driving and connecting billions of people to the transformative power of the internet and assembling every device to make it part of our daily lives. According to MWC, this revolution is seen as being on “The Edge of Innovation.” The Mobile World Capital, Barcelona, saw industry leaders, visionaries and innovators explore the trends that are shaping and will shape the mobile industry in the years to come.


On the Agenda

• Keynotes about the visions and panel discussions during the world-class thought leadership conference.
• Featuring more than 1900 exhibitors to showcase avant garde product and technologies.
• The world’s best venue in order to make great deals, seeking industry opportunities and networking.
• Gathering of the app planet, which is the centre of the Mobile Apps Universe, along with the community where learning, networking and engaging the innovators will be at the centre of discussions.
• The Global Mobile Awards programme to recognise achievements of innovation across the industry.


And the award goes to…

Among others, LG won the title for best smartphone of the year 2015 with the LG G3. The features and Quad HD display of the G3 once again impressed the connoisseurs of high-end smartphones.

Furthermore, the Huawei brand, hitherto known for its innovative yet affordable devices, captivated the public with its high-end, metal-finished and sapphire glass smartwatch, which impressed all with its classical style and eye-catching aesthetics. Huawei also received the best Mobile Infrastructure award with its LampSite solution.

On a different note, the best mobile tablet award went to the Microsoft Surface Pro 3 for capturing the portable power of a laptop within the surface of a tablet, ingeniously thought out and implemented by Microsoft.


New gizmos and gadgets of 2015

Signalling a shift from affordable to aspirational products, Huawei unveiled the TalkBand B2, which is a two in one Bluetooth headset and health tracker, along with its Huawei MediaPad X2. For its part, Microsoft unveiled its mid-range Lumia handset, the Lumia 640, along with its Lumia 640 XL, and the Windows mobile 10. Coming to LG, the wearables were all lined up for the MWC 2015, with the LG Watch Urbane and the LG G Flex 2 taking centrestage.

The mobile amateurs were eagerly awaiting the Mobile World Congress 2015 and were not disappointed. The different products unveiled from the biggest brands of this industry ensured a constant buzz and excitement at the MWC. Along with the best smartphones of 2015, the new technologies to come in the wearables and connected devices domain are driving excitement within the public. All in all, the best is still to come in what promises to be a thrilling year in the technology world.
Source: prnewswire, mobileworldcongress

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