Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific Key Performance Indicators (KPIs) to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Banking industry of Mauritius, Mauritius Commercial Bank leads the online presence by capturing the highest share of voice (SoV) for the month of January 2017.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or KPIs. It details the percentage of mentions picked up from monitored brands of the Banking industry.
“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Banking industry by sources.
Methodology
This report was conducted for the period 1stJanuary to 31stJanuary 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language.
The report was done for the Banking industry whereby we have monitored four brands namely: Mauritius Commercial Bank,State Bank of Mauritius, Barclays Bank and Afrasia Bank on a real time basis.
The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the four monitored brands and Part B which focus on the three most popular brandsof the Banking industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Mauritius Commercial Bank (489 mentions) has led the race on the online platform followed by the State Bank of Mauritius (41 mentions), Barclays Bank(30 mentions) and Afrasia Bank (6 mentions) with average daily mentions of 16, 1, 1 and 0respectively.
Daily Activity
The highest activity for the monitored brands of the Banking sector was recorded mostly from 6PM to 12AM on Mondays (238 mentions) followed by 12PM to 6PM on Wednesdays (84 mentions) and 6AM to 12PM on Thursdays (83 mentions) respectively.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Images (189 mentions) followed by Twitter (173 mentions) and Video (54 mentions).
Part B – Brand Analysis
Mauritius Commercial Bank
As depicted by the line chart, the highest volume of daily mentions picked up for Mauritius Commercial Bank was 48 followed by 47and 37 on 13th, 16thand 17thof January respectively.
As illustrated by the column chart, the highest daily activity for Mauritius Commercial Bank was mostly from 6PM to 12AM on Mondays (98 mentions) and followed by 6AM to 12PM on Thursdays (80 mentions) and 12PM to 6PM on Wednesdays respectively.
As shown below, Mauritius Commercial Bank was mostly present on different websites as images (189 mentions).
The top 10 website references for Mauritius Commercial Bank are as follows:
State Bank of Mauritius
As depicted by the line chart, the highest volume of daily mentions picked up for State Bank of Mauritius was 16 and 10on 1st and 2nd of January respectively and 2 on several days throughout the month.
As illustrated by the column chart, the highest daily activity for State Bank of Mauritius was mostly from 12PM to 6PM on Sundays (18 mentions) and Mondays (14 mentions) followed by 6PM to 12 AM on Saturdays (3 mentions) respectively.
As shown below, State Bank of Mauritius brand was mostly popular on Facebook (36 mentions) where it has done promotional activities for‘Plus que quelques jours avant la rentrée scolaire…’ and announced winners for previously done campaigns.
The 3 top active twitter users for State Bank of Mauritius are as follows:
Barclays Bank
As depicted by the line chart, Barclays Bank picked up 5 mentions on 17th and 21st January and 4 on 23rdJanuary.
As illustrated by the column chart, the highest daily activity for Barclays Bank was mostly from 12AM to 6AMon Tuesdays (8 mentions) and Sundays (6 mentions) respectively followed by 6PM to 12AM on Mondays (7 mentions).
As shown below, Barclays Bank was mostly mentioned by Twitter users (17 mentions)during the month under review.
The top 3 active twitter users for Barclays Bank are as follows:
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
