Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific Key Performance Indicators (KPIs) to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Banking industry of Mauritius, Mauritius Commercial Bank leads the online presence by capturing the highest share of voice (SoV) for the month of December 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or KPIs. It details the percentage of mentions picked up from monitored brands of the Banking industry.
“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Banking industry by sources.
Methodology
This report was conducted for the period 1st December to 31st December 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language.
The report was done for the Banking industry whereby we have monitored four brands namely: Mauritius Commercial Bank, State Bank of Mauritius, Barclays Bank and Afrasia Bank on a real time basis.
The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the four monitored brands and Part B which focus on the three most popular brands of the Banking industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Mauritius Commercial Bank (686 mentions)has led the race on the online platform followed by the State Bank of Mauritius (152 mentions), Afrasia Bank (24 mentions) and Barclays Bank (11 mentions) with average daily mentions of 22, 5, 1 and 0respectively.
Daily Activity
The highest activity for the monitored brands of the Banking sector was recorded mostly from 6AM to 12PM on Thursdays (190 mentions) and Fridays (157 mentions) followed by 12AM to 6AM on Saturdays (153mentions) respectively.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (303 mentions) followed by Videos (177 mentions) and News (124 mentions).
Part B – Brand Analysis
Mauritius Commercial Bank
As depicted by the line chart, the highest volume of daily mentions picked up for Mauritius Commercial Bank was 105 followed by 53 and 45 on 1st, 2ndand 5thof December respectively.
As illustrated by the column chart, the highest daily activity for Mauritius Commercial Bank was mostly from 6AM to 12PM on Thursdays (162 mentions) and Fridays (135 mentions) followed by 12AM to 6AM on Saturdays (105 mentions) respectively.
As shown below, Mauritius Commercial Bank was mostly present on Facebook (195 mentions) where it has done promotional activities for ‘L’ambiance des fêtes est à la MCB’ and other posts about Porlwi by Light.
The top 10 website references for Mauritius Commercial Bank are as follows:
State Bank of Mauritius
As depicted by the line chart, the highest volume of daily mentions picked up for State Bank of Mauritius was 19, 16and 15 on 24th, 2nd and 3th of December respectively.
As illustrated by the column chart, the highest daily activity for State Bank of Mauritius was mostly from 6PM to 12AM on Saturdays (40mentions) and Wednesdays (22 mentions) followed by 6AM to 12 PM on Sundays (21 mentions) respectively.
As shown below, State Bank of Mauritius brand was mostly popular on Twitter (108 mentions) where it has done promotional activities for ‘Porlwi by light’ and a campaign on ‘Faites le plein de cadeaux avec vos cartes’.
The top 3active twitter users for State Bank of Mauritius are as follows:
The top 10 website references for State Bank of Mauritius are as follows:
Afrasia Bank
As depicted by the line chart, Afrasia Bank picked up 1 mention on several days throughout December.
As illustrated by the column chart, the highest daily activity for Barclays Bank was from 6PM to 12AMon Thursdays (5 mentions) followed by Sundays (4 mentions) and Mondays (4 mentions) respectively.
As shown below, Barclays Bank was mostly mentioned by Twitter users (24 mentions) during the month under review.
The top 2 active twitter users for Barclays Bank are as follows:
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
