Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the automotive industry of Mauritius, Kia leads the online presence by capturing the highest share of voice (SoV) for the month of July 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.
Methodology
This report was conducted for the period July 1stto July 31st2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMW on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brands of the automotive industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Kia has led the race on the online platform followed by Nissan and Renault with 1,429 mentions, 602 mentions and 429 mentions where their average number of mentions picked up per day were 46, 19 and 14 respectively.
Daily Activity
The highest activity for the monitored brands of the automotive sector was recorded on Thursdays (704 mentions) followed by Sundays (686 mentions) and Fridays (605 mentions) mostly from 6PM to 12AM.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook.
Part B – Brand Analysis
Kia Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Kia brand was 306 followed by 300 and 296 on 10th, 8th and 9th of July respectively.
As illustrated by the column chart, the highest daily activity for Kia brand was mostly from 6PM to 12AM on Fridays (341 mentions) followed by Saturdays (314 mentions) and Sundays (312 mentions) respectively.
As shown below, Kia brand was mostly popular on Facebook (1,420 mentions) followed by News (9 mentions). It is to be noted that during the period under review, Kia has organised “L’EURO KIA-RRIVÉ” quizzes on its Facebook page.
Nissan Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Nissan was 269 followed by 130 and 87 on 7th, 9th and 10th of July respectively.
As illustrated by the column chart, the highest daily activity for Nissan was mostly from 6PM to 12AM on Thursdays (278 mentions) and Saturdays (137 mentions) followed by 12PM to 6PM on Sundays (93 mentions).
As shown below, Nissan was mostly geared towards Facebook (594 mentions) where it has done promotional activities for its event “Travel the World” and organised several quizzes in the context of “Euro 2016”.
Renault Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Renault was 46 followed by 42 and 40 on 20th, 23rd and 21st of July respectively.
As illustrated by the column chart, the highest daily activity for Renault was mostly from 6PM to 12AM on Saturdays (77 mentions) followed by Thursdays and Fridays where we picked up 81 mentions respectively.
As shown below, Renault brand was mostly geared towards Facebook (414 mentions) where it has done promotional activities for several car models.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
