Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the Fast Food industry of Mauritius, KFC leads the online presence by capturing the highest share of voice (SoV) for the month of October 2016.

​Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Fast Food industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the Fast Food industry by sources.

Methodology 

This report was conducted for the period October1^stto 31^st October 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Fast Food industry whereby we have monitored fivebrands namely: KFC,McDonald’s, Ocean Basket, Steers and Nandoson a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the five monitored brands and Part B which focus on the three most popular brandsof the Fast Food industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, KFC has led the race on the online platform followed by Mc Donald’s and Ocean Basket with 553 mentions, 340 mentions and 156 mentions with average daily mentions of 18, 11 and 5 respectively.

Daily Activity

 The highest activity for the monitored brands of the Fast Food sector was recorded mostly from 6PM to 12AM on Tuesdays (238 mentions) and Fridays (232 mentions) followed by 12PM to 6PM on Mondays (183 mentions)respectively.

Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (1,167 mentions) followed by Images (10 mentions) and Twitter (3 mentions).

Part B – Brand Analysis

KFC

As depicted by the line chart, the highest volume of daily mentions picked up for KFC was 74 followed by 66 and 53on 7^th, 3^rd and 28^thof October respectively. In contrast to the previous month where 4,553 mentions followed by 3,306 mentions were picked up on 1^st and 22^nd of September respectively.

As illustrated by the column chart, the highest daily activity for KFC was mostly from 6PM to 12AM on Fridays (154 mentions) and Sundays (85 mentions) followed by 12PM to 6PM on Mondays (120 mentions) respectively.

As shown below, KFC was mostly present on Facebook(545 mentions) where it has done several promotional activities forits “Special Offers”, its“Foster Care Program” collaboration, “New Website” and for the winners of the“Tirtofoto” as well as for the “Fan of the Month” Instagram Contest. Also, it has shared interactive posts, Fans photos and wishes for “Boyfriend’s Day”, “World Smile Day”, “World Food Day” and “Halloween”during the month under review.

 McDonald’s Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for McDonald’s was 103,77 and 27 on 18^th, 19^thand20^thof October respectively.

As illustrated by the column chart, the highest daily activity for McDonald’s was mostly from 6PM to 12AM on Tuesdays (123 mentions) and Thursdays (35 mentions) followed by 6AM to 12PM on Wednesdays (82mentions) respectively.

As shown below, McDonald’sbrand was mostly popular on Facebook (339 mentions) where it has done promotional activities for several “Products”, “Trianon Shop Opening”and shared wishes for “World Smile Day”, “Diwali” and “Halloween”.

Ocean Basket Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for Ocean Basket was 15 followed by 13 and 12 on 14^th, 12^th and 18^th of October respectively.

As illustrated by the column chart, the highest daily activity for Ocean Basket was from 12 PM to 6 PM on Wednesdays (30 mentions) and Fridays (28mentions) followed by 6PM to 12 AM on Tuesdays (23mentions) respectively.

As shown below, Ocean Basket was geared towardsFacebook (156 mentions) where it has done several promotional activities for its “Products”, “Special Offers”, “4^th Anniversary” as well as shared “Fans photos”, “Behind the Scenes” video and wishes for “Divali” during the month of October.

 We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a