Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the automotive industry of Mauritius, Hyundai leads the online presence by capturing the highest share of voice (SoV) for the month of November 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry.“Share” is self-explanatory; “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.
Methodology
This report was conducted for the period November1stto November 30th2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMW on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brands of the automotive industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Hyundai has led the race on the online platform followed by Toyota and Nissan with 105, 95 and 78 mentions where their average number of mentions picked up per day were 4, 3 and 3 respectively.
Daily Activity
The highest activity for the monitored brands of the automotive sector was mostly recorded from 6AM to 12PMon Wednesdays (122 mentions) followed by 12PM to 6PM on both Tuesdays (84mentions)and Thursdays(77 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (324 mentions) followed by Forums (105 mentions), Twitter (34 mentions) and Images (4 mentions).
Part B – Brand Analysis
Hyundai Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Hyundai was 34 followed by 16 and 8 on 16th, 17thand 21stof November respectively.
As illustrated by the column chart, the highest daily activity for Hyundai was mostly from 6AM to 12PM on Wednesdays (42 mentions) followed by 12PM to 6PM on Thursdays (21 mentions) and Mondays (15 mentions).
As shown below, Hyundai was mostly mentioned on Forums. It was also present on Facebook where it has promoted its products such as the Creta, Tucson, i20 Active, Santafe and safety tips for drivers.
Toyota Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Toyota was 19 followed by 13 and 12 on 30th, 1stand 2nd of November respectively.
As illustrated by the column chart, the highest daily activity for Toyota was from 6PM to 12AM on Wednesdays (42 mentions), Tuesdays (19 mentions) and Thursdays (17 mentions) respectively.
As shown below, Toyota was geared towards Facebook (81 mentions) where it has done promotional activities for several car models and posted about “Special offer for Taxi owner”, the 5th Anniversary of Corolla and “Killing a Toyota Part 1 – Top Gear”.
Nissan Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Nissanwas 10 followed by 8 and 7on 26th, 12thand 29th of November respectively.
As illustrated by the column chart, the highest daily activity for Nissan was mostly from 6PM to 12AM on Saturdays (23 mentions) followed by 6AM to 12PM on Mondays (17 mentions) and 12PM to 6PM on Tuesdays (10 mentions).
As shown below, Nissan was mostly popular on Facebook (58 mentions). It is to be noted that during the period under review, Nissan has posted about the new Datsun Go, a Live video from the Champ de Mars and its products.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
