Do you want to know whether people are talking positively or negatively about your brand? Are your followers liking your product and leaving positive feedback? Is your customer support efficient or is it being criticized?
All these questions can be answered through opinion mining which is the process of digging through online communications to extract the gems valuable insights about how customers really feel about your brand.
In today’s technology era, customers connects with your brand online, therefore monitoring your online presence is a must for your brand survival and to lead the market.
With sentiment analysis insight, you can measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
Metric details
Brand Analytics is about tracking the performance of your brand vis-a-vis your competitors. With valuable insights you can notch up your competitors as you will be in a better position to understand your customer’s needs.
To be able to benchmark your brand in the market Share of Voice is an essential performance metric to help you in providing details of the percentage of mentions being picked up online about your brand.
This report monitored brands of the Retail industry in Mauritius and captured mentions of these brands online via an efficient social media strategic plan.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Retail industry by sources.
Methodology
Our tool scanned the internet from news websites to social networks in Mauritius to come up with solid insights for the Retail industry in Mauritius for the period August 1st to August 31th 2016.
Real-time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language.
The report was done for the Retail industry whereby we have monitored six brands namely: Galaxy, Courts Mammouth, Spar, 361, Intermart and Super U on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the six monitored brands and Part B which focus on the three most popular brands of the Retail industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Galaxy has led the race on the online platform followed by Courts Mammouth and 361 with 1,386 mentions, 139 mentions and 84 mentions respectively. Their average number of mentions picked up per day were 45, 4 and 3 respectively.
Daily Activity
The highest activity for the monitored brands of the Retail sector was mostly recorded from 12PM to 6PM on Fridays (595 mentions) and Mondays (244 mentions) followed by 6AM to 12PM on Sundays (194 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (1,674 mentions) followed by News (20 mentions).
Part B – Brand Analysis
Galaxy Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Galaxy brand was 222 followed by 180 and 126 on 19th, 5th and 26th of August respectively.
As illustrated by the column chart, the highest daily activity for Galaxy brand was mostly from 12PM to 6PM on Fridays (535 mentions) followed by 6AM to 12PM on Sundays (185 mentions) and Mondays (173 mentions).
As shown by the diagram below, Galaxy brand was geared towards Facebook where it has advertised its products, vacancies, organised quizzes for “CHANSON MYSTERE”, “5 A LA SUITE”, “Huawei P9 and “Makita Products” and shared random tips during the month under review.
Courts Mammouth Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Courts Mammouth was 14, 11 and 9 on the 1st, 19th and 17th of August respectively.
As illustrated by the column chart, the highest daily activity picked up for Courts Mammouth was mostly from 12PM to 6PM on Fridays (40 mentions) and Mondays (29 mentions) followed by 6AM to 12PM on Wednesdays (28 mentions).
As shown by the diagram below, Courts Mammouth was mostly popular on Facebook where it has promoted its “Products”, “Winter Sales”, “The Launch of Phoenix Megastore”, “Rivière du Rempart Store Opening”, “Courts Birthday” and shared random tips.
361 Brand
As depicted by the line chart, the highest volume of daily mentions picked up for 361 brand was 10 on 4th and 31st of August followed by 6 mentions on 2nd and 3rd of August respectively.
As illustrated by the column chart, the highest daily activity for the brand was from 6PM to 12AM on Wednesdays (23 mentions) followed by 12PM to 6PM on Thursdays (16 mentions) and Mondays (12 mentions) respectively.
As shown by the diagram below, 361 brand was present only on Facebook where it has promoted “Flash Sales”, “Products”, “Selfie avec Papa” quiz.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
