Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Retail industry of Mauritius, Galaxy leads the online presence by capturing the highest share of voice (SoV) for the month of September 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Retailindustry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Retail industry by sources.
Methodology
This report was conducted for the period September 1st to September 30th2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Retail industry whereby we have monitored six brands namely: Galaxy, Courts Mammouth, Spar, 361 ,Intermart and Super U on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the six monitored brands and Part B which focus on the three most popular brands of the Retail industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Galaxy has led the race on the online platform followed by 361 and Spar with 1,983 mentions, 281 mentions and 127 mentions respectively. Their average number of mentions picked up per day were 66, 9and 4 respectively.
Daily Activity
The highest activity for the monitored brands of the Retail sector was mostly recorded from 12PM to 6PM on Mondays(403 mentions) and Thursdays (374 mentions) followed by 6AM to 12PM onSaturdays (352 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook.
Part B – Brand Analysis
Galaxy Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Galaxy brand was 422 followed by 276 and 229 on 19th, 10th and 20th of September respectively.
As illustrated by the column chart, the highest daily activity for Galaxy brand was mostly from 6PM to 12AM on Mondays (293mentions) followed by 12PM to 6PM on Thursdays (274 mentions) and 6AM to 12PM on Saturdays (301 mentions).
As shown by the diagram below, Galaxy brand was geared towards Facebook where it has promoted its “25th Anniversary” event and advertised its products, vacancies, special offers, organised quizzes for “CHANSON MYSTERE”, “5 A LA SUITE”, “Huawei P9Lite” and “Makita Products”, shared random tips as well as “Ganesh Chaturthi” and “Eid-Ul-Adha Mubarak” wishes during the month under review.
361 Brand
As depicted by the line chart, the highest volume of daily mentions picked up for 361 was 40, 34 and 20on the 1st, 2ndand 6thof September respectively.
As illustrated by the column chart, the highest daily activity picked up for 361 brand was mostly from 12PM to 6PM on Mondays(40 mentions) followed by 6PM to 12AM onThursdays (66 mentions) and Fridays (65mentions) respectively.
As shown by the diagram below, 361 was present only onFacebook where it has promoted its “Products”, “Sales”, “Vacancies” and shared “Ganesh Chaturthi” as well as “Eid-Ul-Adha Mubarak” wishes.
Spar Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Spar brand was 54, 14 and 10 on 26th, 25th and 24thof September respectively.
As illustrated by the column chart, the highest daily activity for the brand was from 12PM to 6PM on Mondays (56 mentions)followed by Wednesdays (18 mentions) and Sundays (16 mentions)respectively.
As shown by the diagram below, Sparbrand waspresent only on Facebook where it has promoted “Sales”, “Products”, “New arrivals”, “Quizzes”, the “Club privilege” card and shared recipes.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
