Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Retail industry of Mauritius, Spar leads the online presence by capturing the highest share of voice (SoV) for the month of October 2017.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Retail industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Retail industry by sources.
Methodology
This report was conducted for the period 1st October to 31st October 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real-time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Retail industry whereby we have monitored six brands namely: Galaxy, Courts, Spar, 361, Intermart and Super U on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the six monitored brands and Part B which focus on the three most popular brands of the Retail industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Galaxy has led the race on the online platform followed by Courts and 361 with 1,211 mentions, 174 mentions and 66 mentions respectively. Their average number of mentions picked up per day were 39, 6 and 2 respectively.
Daily Activity
The highest activity for the monitored brands of the Retail sector was mostly recorded from 12PM to 6PM on both Wednesdays (359 mentions) and Saturdays (291 mentions) followed by 6PM to 12AM on Tuesdays (212 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (1,557 mentions).
Part B – Brand Analysis
Galaxy Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Galaxy brand was 238followed by 116 and 91 on11th, 28thand 3thof October respectively.
As illustrated by the column chart, the highest daily activity for Galaxy brand was mostly from 12PM to 6PMon both Wednesdays (321 mentions) and Saturdays (243mentions)followed by 6PM to 12AM on Tuesdays (153mentions).
As shown by the diagram below, Galaxy brand was present only onFacebook (1,210 mentions) where it has promoted its products and did a quiz for its fans named [WIN 1 REMINGTON SHINE THERAPY BRUSH!!].
CourtsBrand
As depicted by the line chart, the highest volume of daily mentions picked up for Courts brand was 20, 19 and 13on the 1st, 2ndand 13thof October respectively.
As illustrated by the column chart, the highest daily activity picked up for Courts brand was mostly from 12PM to 6PM on both Mondays(39 mentions) and Sundays (27 mentions) followed by 6PM to 12AM on Tuesdays (29 mentions).
As shown by the diagram below, Courts was present only onFacebook (168 mentions) where it has promoted its products and wished its customers a Happy Diwali.
361 Brand
As depicted by the line chart, the highest volume of daily mentions picked up for 361brand was 7 on the 1st and 8th followed by 5 on several other days. 
As illustrated by the column chart, the highest daily activity for the brand was from 12PM to 6PM on both Sundays (20 mentions)and Thursdays (11 mentions)followed by 6PM to 12AM on Mondays (11 mentions).
As shown in the diagram below, 361brand was present only on Facebook (66 mentions) where it has promoted its products and made promotional offers that were available only online via their website.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shanon on: 2331636 , via e-mail: shanon.veerappen@angloenterprises.com, or via LinkedIn: https://www.linkedin.com/in/jordan-shanon-veerappen-866403bb
