Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Retail industry of Mauritius, Galaxy leads the online presence by capturing the highest share of voice (SoV) for the month of May 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Retail industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Retail industry by sources.
Methodology
This report was conducted for the period May 1st to May 31st 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Retail industry whereby we have monitored seven brands namely: Galaxy, Courts Mammouth, Spar, 361, Intermart, Super U and Shoprite on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the seven monitored brands and Part B which focus on the three most popular brands of the Retail industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Galaxy has led the race on the online platform followed by Courts Mammouth and Spar with 515 mentions, 154 mentions and 91 mentions respectively. Their average number of mentions picked up per day were 17, 5 and 3 respectively.
Daily Activity
The highest activity for the monitored brands of the Retail sector was mostly recorded from 6PM to 12AM on Fridays (178 mentions) followed by Sundays (175 mentions) and 6AM to 12PM on Saturdays (150 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook.
Part B – Brand Analysis
Galaxy Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Galaxy brand was 122 followed by 109 and 79 on 28th, 27th and 29th of May respectively.
As illustrated by the column chart, the highest daily activity for Galaxy brand was mostly from 6PM to 12AM on Fridays (139 mentions) followed by 6AM to 12PM on Saturdays (135 mentions) and Sundays (93 mentions).
As shown by the diagram below, Galaxy brand was mostly geared towards Facebook where it has done promotional videos for Mother’s Day and organised quizzes for “CHANSON MYSTERE”, “THEN & NOW CHALLENGE” and “LIKE & SHARE TO WIN A HUAWEI P9” during the month under review.
Courts Mammouth Brand
As depicted by the line chart, the highest volume of daily mentions picked up or Courts Mammouth was 12 on 10th of May and 10 on 13th and 19 of May respectively.
As illustrated by the column chart, the highest daily activity picked up for Courts Mammouth was mostly from 12PM to 6PM on Tuesdays (31 mentions) and 6AM to 12PM on Mondays (28 mentions) and Sundays (28 mentions).
As shown by the diagram below, Courts Mammouth was mostly popular on Facebook where it has done promotional videos on the occasion of “Mother’s Day”.
Spar Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Spar was 28 followed by 11 and 10 on 22nd, 19th and 18th of May respectively.
As illustrated by the column chart, the highest daily activity for Spar was from 6PM to 12AM on Fridays (25 mentions) and Wednesdays (22 mentions) followed by 6AM to 12PM on Thursdays (21 mentions).
As shown by the diagram below, Spar brand was only present on Facebook where it has done promotional activities on the occasion of “Mother’s Day”
Our Analytics team will be pleased to discuss how Sentiments Analysis can add value to your online brand management. Contact us on 2331636 or via email: contact@infosystems.mu for further information.
