Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the Fast Food industry of Mauritius, KFC leads the online presence by capturing the highest share of voice (SoV) for the month of December 2016.

​Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Fast Food industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the Fast Food industry by sources.

Methodology 

This report was conducted for the period 1^stDecember to31^stDecember 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Fast Foodindustry whereby we have monitored five brands namely: KFC,McDonald’s, Ocean Basket, Steers and Nandoson a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the five monitored brands and Part B which focus on the three most popular brands of the Fast Food industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, KFC has led the race on the online platform followed by McDonald’s and Ocean Basket with 3,965 mentions, 309mentions and 113 mentions with average daily mentions of 128, 10and 4respectively.

Daily Activity

 The highest activity for the monitored brands of the Fast Food sector was recorded mostly from 12PM to 6PM onboth Fridays (2,209 mentions) and Tuesdays (540 mentions) followed by 6AM to 12PM on Saturdays (816 mentions).

Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (4,438 mentions) followed by Images (8 mentions) and Twitter (1 mention).

 Part B – Brand Analysis

 KFC

As depicted by the line chart, the highest volume of daily mentions picked up for KFC was 2,092 followed by 681 and 371 on 9^th, 10^th and 6^thof December respectively.

As illustrated by the column chart, the highest daily activity for KFC was mostly from 12PM to 6PM on Fridays (2,154 mentions) and Tuesdays (472 mentions) followed by 6AM to 12PM on Mondays (777 mentions) respectively.

As shown below, KFC was mostly present on Facebook(3,960 mentions) where it has done a puzzle contest with vouchers as prize, posted ‘Identifie un pote’ and also posted Christmas wishes for their fans.

McDonald’s Brand

As depicted by the line chart, the highest volume of daily mentions picked up for McDonald’s was 79,55 and 40 on 12^th, 22^nd and13^thof Decemberrespectively.

As illustrated by the column chart, the highest daily activity for McDonald’s was mostly from 6PM to 12AM on Mondays (89 mentions) andTuesdays (58 mentions) followed by 6AM to 12PM on Thursdays(75mentions).

As shown below, McDonald’s brand was mostly popular on Facebook (309 mentions) where it has done promotional activities such as the Festive Special and ‘Free Coke glasses’.

Ocean Basket Brand

As depicted by the line chart, the highest volume of daily mentionspicked up for Ocean Basket was 14 followed by 13 and 9 on 22^nd, 21^st and 9^th of December respectively.

As illustrated by the column chart, the highest daily activity for Ocean Basketwas from 12PM to 6PM on Thursdays (37 mentions) andFridays (14mentions) followed by 6PM to 12AM on Wednesdays (28 mentions)respectively.

As shown below, Ocean Basket was geared towardsFacebook (112 mentions) where it has promoted its products such as ‘Menu de Noel’ and ‘Tandoori Platter for 2’ and  it has also done a competition for kids with a tablet as prize.

We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a