Do you want to know whether people are talking positively or negatively about your brand? Are your followers liking your product and leaving positive feedback? Is your customer support efficient or is it being criticized?

All these questions can be answered through opinion mining which is the process of digging through online communications to extract the gems valuable insights about how customers really feel about your brand.

 In today’s technology era, customers connects with your brand online, therefore monitoring your online presence is a must for your brand survival and to lead the market.

With sentiment analysis insight, you can measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the Fuel industry of Mauritius, Vivo Energy leads the online presence by capturing the highest share of voice (SoV) for the month of June 2016.​

Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Fuel industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

This report monitored brands of the Fuel industry in Mauritius and captured mentions of these brands online via an efficient social media strategic plan.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the Fuel industry by sources.

Methodology 

This report was conducted for the period June 1^st to June 30^th 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Fuel industry whereby we have monitored four brands namely: Vivo Energy, Total, Engen Petroleum and Indian Oil on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the four monitored brands and Part B which focus on the three most popular brands of the Fuel industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Vivo Energy has led the race on the online platform with 36 mentions followed by Total and Engen Petroleum with 13 and 12 mentions respectively.

Daily Activity

 The highest activity for the monitored brands of the Fuel sector was recorded on Wednesdays (27 mentions) followed by Thursdays (18 mentions) and Fridays (12 mentions) from 12PM to 6PM respectively.

Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (47 mentions) followed by News (12 mentions) and Twitter (3 mentions).

Part B – Brand Analysis

Vivo Energy Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Vivo Energy was 5, 3 and 2 mentions respectively.

As illustrated by the column chart, the highest daily activity for Vivo Energy was mostly from 12PM to 6PM on Thursdays (14 mentions) followed by Fridays (8 mentions) and Wednesdays (5 mentions).

As shown below, Vivo Energy was mainly geared towards Facebook where it has done promotional activities for “Road Safety”, “Euro 2016”, “Smart Club members” and “African Child Day”.

Total

As depicted by the line chart, the highest volume of daily mentions picked up for Total was 8, 2 and 1 on 15^th, 7^th and 2^nd of June respectively.

As illustrated by the column chart, the highest daily activity for Total was mostly from 12PM to 6PM on Wednesdays (6 mentions) followed by Tuesdays and Thursdays where we recorded 3 mentions from 6AM to 12PM respectively. 

As shown below, Total was mostly mentioned on News platforms, Twitter and Blogs. It is to be noted that during the period under review, Total has done a campaign for “Customer Fidelity” and was mentioned for its involvement in “World Blood Donation Day”, “Road Safety” and sponsorship for “ASPL 2000 Football”.

Engen Petroleum Brand

As depicted by the line chart, Engen Petroleum picked up the highest volume of mentions (6 mentions) on 8^th of June.

As illustrated by the column chart, daily activity for Engen Petroleum was on Wednesdays (7 mentions) and Fridays (2 mentions) from 12PM to 6PM and 6PM to 12AM respectively.

As shown below, Engen Petroleum was mostly present on Facebook where it has done promotional activities on the occasion of “Ramadhan” on 8^th of June.

We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636  , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a