SICOM leads the online brand race amidst the Insurance sector in Mauritius for June 2016.
Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Insurance industry of Mauritius, SICOM leads the online presence by capturing the highest share of voice (SoV) for the month of June 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Insurance industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for the monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Insurance industry by sources.
Methodology
This report was conducted for the period June 1st to June 30th 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes confusing human language. The report was done for the Insurance industry whereby we have monitored four brands namely: SICOM, Metropolitan Insurance, Mauritius Union and SWAN on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the Insurance industry and Part B which focus on the three most popular brands of the Insurance industry.
Part A– Industry Analysis
Share of voice
As depicted by the doughnut, SICOM has led the race on the online platform, followed by Metropolitan Insurance and Mauritius Union with 52 mentions, 44 mentions and 37 mentions respectively.
Daily Activity
The highest daily activity for the monitored brands of the Insurance sector was mostly from 6PM to 12AM on Thursdays (24 mentions) followed by 6AM to 12PM on Fridays (26 mentions) and Wednesdays (25 mentions) respectively.
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands of the Insurance industry were from Facebook followed by Twitter, News, Images, Blogs, Forums and Videos.
Part B – Brand Analysis
SICOM Brand
As depicted by the line chart, the highest volume of daily mentions picked up for SICOM was 8 followed by 7 and 6 on 29th, 25th and 28th of June respectively.
As illustrated by the column chart, the highest daily activity for SICOM spanned over Mondays (11 mentions) followed by Wednesdays (10 mentions) and Tuesdays (9 mentions) from 6PM to 12AM, 6AM to 12PM and 12AM to 6AM respectively.
As shown below, SICOM was mostly popular on Twitter followed by News, Images, Blogs, Forums and Facebook. It was mostly mentioned regarding the discussion on “Director’s Salary” and for “SICOM Youth Excellence Award 2016”.
Metropolitan Insurance Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Metropolitan Insurance was 13 followed by 10 and 8 on 30th, 29th and 28th of June respectively.
As illustrated by the column chart, the highest daily activity for Metropolitan Insurance was from 6PM to 12AM where we picked up 14 mentions on Wednesdays and Thursdays followed by 11 mentions on Tuesdays.
As shown below, the online presence for Metropolitan Insurance was geared towards Facebook where it has advertised for “Cashless Service”, “Health Plan”, “Educational Plan” and sponsorship for “Ladybird Pre-primary School’s Sport Day Event”.
Mauritius Union Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Mauritius Union was 17, 7 and 4 on 3rd, 5th and 4th of June respectively.
As illustrated by the column chart, the highest daily activity for Mauritius Union was on Fridays (17 mentions) followed by Sundays (7 mentions) and Saturdays (4 mentions) from 6AM to 12PM respectively.
As shown below, Mauritius Union was mostly present on Facebook followed by Twitter, Blogs, News platforms and Videos. It is to be noted that during the period under review, Mauritius Union has advertised for “Journée de la Courtoisie”, its “Newsletter” and “Open Day” which was held at Cascavelle and Ebene.
Our Analytics team will be pleased to discuss how Sentiments Analysis can add value to your online brand management. Contact us on 2331636 or via email: contact@infosystems.mu for further information.
