Yves Rocher leads the online brand presence [SoV] for the Cosmetics sector in Mauritius for December 2016.

January 30, 2017

Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the Cosmetics industry of Mauritius, Yves Rocher leads the online presence by capturing the highest share of voice (SoV) for the month ofDecember2016.

Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Cosmetics industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the Cosmetics industry by sources.

Methodology 

This report was conducted for the period December1stto December 31st2016,where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Cosmetics industry whereby we have monitored three brands namely: Yves Rocher, Himalaya Herbals and Avon on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the three monitored brands and Part B which focus on the individual brands of the Cosmetics industry.

Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Yves Rocher has led the race on the online platform followed by Himalaya Herbals and Avon with 335mentions, 6 mentions and3 mentions respectively.

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Daily Activity

 The highest activity for the monitored brands of the Cosmetics sector was mostly recorded from 6PM to 12AMon Fridays (62 mentions) followed by 12PM to 6PM on Wednesdays (53 mentions) and Sundays (58 mentions).

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Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were mostly from Facebook (335 mentions).

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Part B – Brand Analysis

 Yves Rocher Brand

 As depicted by the line chart, Yves Rocher brand picked up23 mentions on 15th of December and 19 mentions on several other days throughout the month.

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As illustrated by the column chart, the highest daily activity for Yves Rocher brand was mostly from 6PM to 12AM on Fridays (59 mentions)followed by 12PM to 6PM on Wednesdays (52 mentions) and Sundays (57 mentions) respectively.Untitled

As shown below, Yves Rocher brand was mostly popular on Facebook (335 mentions) where it has promoted its products which are available in the outlet, “Editions Limitées”, Christmas promos and wished merry Christmas to its fans.

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Himalaya Herbals Brand

As depicted by the line chart, Himalaya Herbals brand picked up 2 mentions on 20thof December followed by 1mention on several days of the month.

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As illustrated by the column chart, the highest daily activity for Himalaya Herbals was mostly from 12PM to 6PM on Tuesdays (2 mentions) followed by 6AM to 12PM on all the other days (1 mention).

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As shown below, Himalaya Herbals brand was present mainly on Facebook (6 mentions) where it has promoted its products and posted health tips.

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 Avon Brand

As depicted by the line chart, Avon brand picked up 2mentions on 9thof December followed by 1 mention on 4thof December.

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As illustrated by the column chart, Avon Brand was mostly active from 6AM to 12PM on Fridays (2 mentions) and Sundays (1 mention) respectively.

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As shown below, Avon brand was mostly geared towards Facebook (3 mentions) where it has promoted its products.

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 We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a

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