Toyota leads the online brand presence [SoV] for the automotive sector in Mauritius for July 2017.

August 8, 2017

Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the automotive industry of Mauritius, Toyota leads the online presence by capturing the highest share of voice (SoV) for the month of July 2017.

Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.

Methodology 

This report was conducted for the period 1stJulyto 31stJuly 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMW on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brands of the automotive industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Toyota has led the race on the online platform followed by Hyundai and Suzuki with 134,31 and 23 mentions where their average number of mentions per day were 4, 1 and 1respectively.

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Daily Activity

 The highest activity for the monitored brands of the automotive sector was mostly recorded from 6PM to 12AM on Thursdays (99 mentions) followed by 6AM to 12PM on both Fridays (53 mentions) and Saturdays (52 mentions).

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Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (208 mentions) followed by News (51 mentions) and Twitter (31 mentions).

 

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Part B – Brand Analysis

Toyota

As depicted by the line chart, Toyota picked up 80, 35 and 6 mentions on 6th, 7th and 4thof July respectively.

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As illustrated by the column chart, the highest daily activity for Toyota was from 6PM to 12AM on Thursdays (80 mentions) followed by 6AM to 12PM on both Fridays (36 mentions) and Tuesdays (7 mentions).

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 As shown below, Toyota was mostly present on Facebook (125 mentions) where it has promoted its products and announced the upcoming ‘Road Safety Awareness Campaign’.

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 Hyundai

 As depicted by the line chart, the highest volume of daily mentions picked up for Hyundai was6 followed by 5 and 4on 6th, 2nd and 4thJuly respectively.

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As illustrated by the column chart, the highest daily activity for Hyundai was mostly from 6AM to 12PM on Thursdays (9 mentions)followed by 12PM to 6PM on Tuesdays (6 mentions)and 6PM to 12AM on Sundays (5 mentions).

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As shown below, Hyundai was present mainly on Facebook (14 mentions) where it has done promotional activities and organized a game for its fans.

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 Suzuki

As depicted by the line chart, the maximum number of mentions picked up for Suzuki was 5on 3rd, 4th and 5th of July.

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As illustrated by the column chart, the highest daily activity for Suzuki was mostly from 6PM to 12AM on both Mondays (6 mentions) and Wednesdays (5 mentions) followed by 12PM to 6PM on Tuesdays (6 mentions).

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As shown below, Suzuki brand was present mainly on Facebook (18 mentions) where it has done promotional activities for its products.

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We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a

 

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