Renault leads the online brand presence [SoV] for the automotive sector in Mauritius for December 2016.

February 6, 2017

Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the automotive industry of Mauritius, Renault leads the online presence by capturing the highest share of voice (SoV) for the month of December 2016.

Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry. “Share” is self-explanatory; “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.

Methodology 

This report was conducted for the period December1stto December 31st2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMW on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brands of the automotive industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Renault has led the race on the online platform followed by Toyota and Nissan with 1230, 344 and 89 mentions where their average number of mentions picked up per day were40, 11 and 3 respectively.

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Daily Activity

 The highest activity for the monitored brands of the automotive sector was mostly recorded from 6PM to 12AM on Tuesdays (436 mentions), Wednesdays (369 mentions) and Thursdays (288 mentions) respectively.

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Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (1,840 mentions) followed by Twitter (24 mentions) and News (1 mention).

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Part B – Brand Analysis

  Renault

As depicted by the line chart, the highest volume of daily mentions picked up for Renault was 230 followed by 222 and 184on 14th, 13thand 15thof December respectively.

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As illustrated by the column chart, the highest daily activity for Renault was mostly from 6PM to 12AM on Tuesdays (337 mentions), Wednesdays (234 mentions) and Thursdays (192 mentions) respectively.

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 As shown below, Renault was mostly present on Facebook where it has promoted its products such as the Renault Trezor and KWID.   Renault also did a competition for Christmas with Techno Packs as gifts.

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Toyota

As depicted by the line chart, the highest volume of daily mentions picked up for Toyota was 45 followed by 31 and 25 on 14th, 26thand 1stof December respectively.Untitled

As illustrated by the column chart, the highest daily activity for Toyota was from 6PM to 12AM on Wednesdays (65 mentions), Mondays (54 mentions) and Fridays (52 mentions) respectively.

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As shown below, Toyota was geared towards Facebook (343 mentions) where it has done promotional activities for several car models and posted about “One stop shop finance and insurance”, “Toyota Confirms a second generation 86 is in the works. “and “Toyota Safety Sense”.Untitled

Nissan

 As depicted by the line chart, the highest volume of daily mentions picked up for Nissan was 19 followed by 9 and 8 on 7th, 10thand 9th of December respectively.

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As illustrated by the column chart, the highest daily activity for Nissan was mostly from 6AM to 12PM on Wednesdays (28 mentions), Fridays (16 mentions) and on Tuesdays (15 mentions).

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As shown below, Nissan was mostly popular on Facebook (72 mentions). It is to be noted that during the period under review, Nissan has posted about “Spooky fall mood”, Nissan X-Trail and End of Year wishes.

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We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a

 

 

 

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