Nissan leads the online brand presence [SoV] for the automotive sector in Mauritius for September 2016.

November 1, 2016

Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the automotiveindustry of Mauritius, Nissan leads the online presence by capturing the highest share of voice (SoV) for the month ofSeptember 2016.

Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotiveindustry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.

Methodology 

This report was conducted for the period September1stto September30th2016,where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the automotiveindustry whereby we have monitored tenbrands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMWon a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brandsof the automotive industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Nissanhas led the race on the online platform followed by Toyota and Hyundaiwith 506mentions, 200 mentions and 144mentions where their average number of mentions picked up per day were17, 7and 5 respectively.

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Daily Activity

 The highest activity for the monitored brands of the automotive sector was recorded from 12PM to 6PM on Wednesdays(361 mentions) and Thursdays(192 mentions) followed by 6PM to 12AM on Fridays (259 mentions).

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Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (1,016 mentions) followed by Instagram (73 mentions) and Twitter (37 mentionns).

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 Part B – Brand Analysis

Nissan Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for Nissan brand was 138and 67on 14th and 21st of September followed by 47 on 20th and 22nd of September respectively.untitled

As illustrated by the column chart, the highest daily activity for Nissan brand was mostly from 12PM to 6PM on Wednesdays (212 mentions)  followed by 6PM to 12AM on Fridays (82 mentions) and 6AM to 12PM on Thursdays (81 mentions) respectively.

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As shown below, Nissan brand was mostly popular on Facebook (489 mentions) followed by Twitter (8 mentions). It is to be noted that during the period under review, Nissanhas organised quizzes, announced the winner of the ‘Car Park Drift’ contest and advertised its ‘Products’ and ‘New Nissan GTR’ release event on its Facebook page.untitled

Toyota Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Toyota was 27 followed by 24 and 20on 14th, 24th and 26thof September respectively.

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As illustrated by the column chart, the highest daily activity for Toyota was mostly from 6PM to 12AM on Tuesdays (28 mentions) and Fridays (29 mentions) followed by Mondays andThursdays where we picked up 26 mentions respectively.

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As shown below, Toyota was mostly geared towards Facebook (197 mentions) where it advertised for its ‘Products’, ‘Brand’ over the years, ‘C-HR Release Teaser’ and shared ‘Throwback Toyota RAV4’ and ‘GT86 Drifting’ posts.untitled

Hyundai Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Hyundai was 40 followed by 39 and 8 on 23rd, 9thand 14thof September respectively.

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As illustrated by the column chart, the highest daily activity for Hyundai was mostly from 6AM to 12PM on Fridays (83 mentions) followed by 6AM to 12PM on Wednesdays (18 mentions) and 12PM to 6PM on Saturdays (14 mentions) respectively.

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As shown below, Hyundaibrand was mostly geared towards Facebook (125 mentions) where it has done promotional activities for several car models and organised ‘Quizzes’.untitled

We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a

 

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