Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific Key Performance Indicators (KPIs) to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Banking industry of Mauritius, Mauritius Commercial Bank leads the online presence by capturing the highest share of voice (SoV) for the month of March 2017.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or KPIs. It details the percentage of mentions picked up from monitored brands of the Banking industry.
“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Banking industry by sources.
Methodology
This report was conducted for the period 10th March to 31st March 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language.
The report was done for the Banking industry whereby we have monitored four brands namely: Mauritius Commercial Bank, State Bank of Mauritius, Barclays Bank and Afrasia Bank on a real time basis.
The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the four monitored brands and Part B which focus on the three most popular brands of the Banking industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Mauritius Commercial Bank (2,078 mentions) has led the race on the online platform followed by Afrasia- Bank (35 mentions), State Bank of Mauritius (23 mentions) and Barclays Bank (9 mentions).
Daily Activity
The highest activity for the monitored brands of the Banking sector was mostly recorded from 6PM to 12AMon Fridays (442 mentions) and Tuesdays (435 mentions) followed by 6AM to 12PM on Saturdays (349 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (2,043 mentions) followed by Twitter (48 mentions) and Images (35mentions).
Part B – Brand Analysis
Mauritius Commercial Bank
As depicted by the line chart, the highest volume of daily mentions picked up for Mauritius Commercial Bank was 418 followed by 401 and 332 on 14th, 10thand 11thof March respectively.
As illustrated by the column chart, the highest daily activity for Mauritius Commercial Bank was mostly from 6PM to 12AM on Fridays (431 mentions) and Tuesdays (419 mentions) followed by 6AM to 12PM on Sundays (332 mentions).
As shown below, Mauritius Commercial Bank was mostly present on Facebook (2,023 mentions) followed by News (23 mentions) and Twitter (22 mentions).
The website references for Mauritius Commercial Bank were as follows:
The active twitter users for Mauritius Commercial Bank were as follows:
Afrasia Bank
As depicted by the line chart, Afrasia Bank picked up12mentions on 16th of March followed by 6 mentions on 24th and 18th of March respectively.
As illustrated by the column chart, the highest daily activity for Afrasia Bank was mostly from 12PM to 6PM on Thursdays (12 mentions)followed by 6AM to 12PM on Fridays (9 mentions) and 12AM to 6AM on Saturdays (6mentions).
As shown below, Afrasia Bank picked up 24 mentions on Twitter during the month under review.
The top 10 active twitter users for Afrasia Bank were as follows:
The active website references for Afrasia Bank are as follows:
State Bank of Mauritius
As depicted by the line chart, the highest volume of daily mentions picked up for State Bank of Mauritiuswas10 followed by 4 and 3mentions on 14th, 15thand 13thof March respectively.
As illustrated by the column chart, the highest daily activity for State Bank of Mauritius was mostly from 12PM to 6PM on Tuesdays (10 mentions) and Wednesdays (4mentions) followed by 6AM to 12PM where 3 mentions were picked up on Mondays and Sundays respectively.
As shown below, the State Bank of Mauritius brand was mostly popular on Facebook (20 mentions) where it has posted about winners for Card Usage Campaign and the Independence Day celebration at Nicolay Government School, Roches Bois which was sponsored by SBM Bank.
The active twitter user for State Bank of Mauritius was as follows:
The website references for State Bank of Mauritius were as follows:
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
