Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Fast Food industry of Mauritius, KFC leads the online presence by capturing the highest share of voice (SoV) for the month of March 2017.
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Fast Food industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Fast Food industry by sources.
This report was conducted for the period March 1sttoMarch23rd2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Fast Food industry whereby we have monitored five brands namely: KFC, McDonald’s, Ocean Basket, Steers and Nandos on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the five monitored brands and Part B which focus on the three most popular brands of the Fast Food industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, KFC has led the race on the online platform followed by Ocean Basket and McDonald’s with 1,829mentions, 768 mentions and 228 mentions and average daily mentions of 76, 32and 10respectively.
The highest activity for the monitored brands of the Fast Food sector was mostly recorded from 12PM to 6PMon Fridays (830 mentions)followed by Wednesdays (670mentions)and Saturdays (497 mentions) respectively.
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (2,840 mentions) followed by Images (6 mentions) and Twitter (3 mentions).
Part B – Brand Analysis
As depicted by the line chart, the highest volume of daily mentions picked up for KFC brand was 543 followed by 514 and 371on 8th, 17th and 18thof March respectively.
As illustrated by the column chart, the highest daily activity for KFC brand was mostly recorded from 12PM to 6PM on Wednesdays (592 mentions) followed by Fridays (536 mentions) and Saturdays (373mentions) respectively.
As shown below, KFC brand was mostly present on Facebook(1,824 mentions) where it has done promotional activities for its products, organised several competitions and posted wishes for the Independence Day during the month of March.
Ocean Basket Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Ocean Basket brand was 175 followed by 133 and 113on the 17th, 8thand 18thof March respectively.
As illustrated by the column chart, the highest daily activity for Ocean Basket brand was mostly recorded from6PM to 12AMon Wednesdays (233 mentions) followed by12PM to 6PMon Fridays (201mentions)and from 6AM to 12PM on Saturdays (116 mentions).
As shown below, Ocean Basket brand was present only on Facebook (768 mentions) where it has promoted its products, announced the name of quiz winners and organised a Selfie competition during the period under review.
As illustrated by the column chart, the highest daily activity for McDonald’s brand was mostly recorded from 6PM to 12AMonFridays (83 mentions) and Thursdays (60 mentions)followed by6AM to 12PM on Wednesdays (44 mentions).
As shown below, McDonald’s brand was mostly geared towards Facebook (227 mentions) where it has done promotional activities for its products, posted wishes for the Independence Day, on Vacancy at its Trianon Shopping Park outlet and on Earth hour.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: firstname.lastname@example.org, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a