Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand. In our brand analytics for the Fast Food industry of Mauritius, KFC leads the online presence by capturing the highest share of voice (SoV) for the month of February2017.

​Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Fast Food industry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the Fast Food industry by sources.

Methodology 

This report was conducted for the period February 1^stto February23^rd2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Fast Food industry whereby we have monitored five brands namely: KFC, McDonald’s, Ocean Basket, Steers and Nandos on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the five monitored brands and Part B which focus on the three most popular brands of the Fast Food industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, KFC has led the race on the online platform followed by Ocean Basket and McDonald’s with 1,313 mentions, 362 mentions and 303 mentions and average daily mentions of 57, 16 and 13 respectively.

Daily Activity 

The highest activity for the monitored brands of the Fast Food sector was recorded on Saturdays (536 mentions) followed by Fridays (381 mentions) and Wednesdays (345 mentions) mostly from 12PM to 6PM respectively.

Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (1,993 mentions) followed by Images (3 mention) and Twitter (1 mention).

 Part B – Brand Analysis

KFC Brand

As depicted by the line chart, the highest volume of daily mentions picked up for KFC brand was 493 followed by 277 and 153 on 11^th, 10^th and 12^thof February respectively.

As illustrated by the column chart, the highest daily activity for KFC brand was on Saturdays (509 mentions) and Fridays (310 mentions)mostly from 12PM to 6PM followed by Tuesdays (181 mentions) from 6PM to 12AM.

As shown below, KFC brand was mostly present on Facebook (1,311 mentions) where it has organised several contest with vouchers as prizes for Valentines’ Day and posted on ‘KFC Republic Cup 2017’ during the month of February.

Ocean Basket Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for Ocean Basket brand was 118, 68 and 64on the 8^th, 21^st and 15^thof February respectively.

As illustrated by the column chart, the highest daily activity for Ocean Basket brand was on Wednesdays (194 mentions) mostly from 6PM to 12AM followed by Tuesdays (75 mentions) from 12PM to 6PMand on Thursdays (33 mentions) from6PM to 12AM.

As shown below, Ocean Basket brand was geared towards Facebook (362 mentions) where it has promoted its products, announced the name of quiz winners and organised several contests during the period under review.

McDonald’s Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for McDonald’s brand was 122,81 and 34 on 16^th, 15^th and17^thof February respectively.

As illustrated by the column chart, the highest daily activity for McDonald’s brand was on Thursdays (128 mentions) mostly from 6PM to 12AMfollowed by Wednesdays (81 mentions) from 12PM to 6PM and on Fridays(52 mentions) from 6AM to 12PM.

As shown below, McDonald’s brand was present only on Facebook (303 mentions) where it has done promotional activities for its products and organised several quizzes on the occasion of Valentines’ day.

 We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a