Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Retail industry of Mauritius, Galaxy leads the online presence by capturing the highest share of voice (SoV) for the month of July 2016.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Retail industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Retail industry by sources.
Methodology
This report was conducted for the period July 1st to July 31st 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Retail industry whereby we have monitored six brands namely: Galaxy, Courts Mammouth, Spar, 361, Intermart, Super U on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the seven monitored brands and Part B which focus on the three most popular brands of the Retail industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Galaxy has led the race on the online platform followed by Courts Mammouth and Spar with 1,409 mentions, 548 mentions and 110 mentions respectively. Their average number of mentions picked up per day were 44, 17 and 3 respectively.
Daily Activity
The highest activity for the monitored brands of the Retail sector was mostly recorded from 12PM to 6PM on Tuesdays (490 mentions) and Mondays (339 mentions) followed by 6PM to 12AM on Fridays (450 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook.
Part B – Brand Analysis
Galaxy Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Galaxy brand was 299 followed by 170 and 110 on 19th, 29th and 23rd of July respectively.
As illustrated by the column chart, the highest daily activity for Galaxy brand was mostly from 12PM to 6PM on Tuesdays (394 mentions) and Mondays (195 mentions) followed by 6PM to 12AM on Fridays (280 mentions).
As shown by the diagram below, Galaxy brand was mostly geared towards Facebook where it has done promotional videos for Mother’s Day and organised quizzes for “CHANSON MYSTERE”, “5 A LA SUITE” and “GUESS THE PRICE TO WIN A CORDLESS DRIVER DRILL” during the month under review.
Courts Mammouth Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Courts Mammouth was 108, 98 and 97 on the 4th, 3rd and 1st of July respectively.
As illustrated by the column chart, the highest daily activity picked up for Courts Mammouth was mostly from 6PM to 12AM on Fridays (130 mentions) and Mondays (114 mentions) followed by 12PM to 6PM on Sundays (111 mentions)
As shown by the diagram below, Courts Mammouth was mostly popular on Facebook where it has promoted exclusive offers on television sets for the Europa League.
Spar Brand
As depicted by the line chart, the highest volume of daily mentions picked up for Spar was 14 on 19th of July followed by 12 mentions on 11th and 29th of July respectively.
As illustrated by the column chart, the highest daily activity for Spar was from 12PM to 6PM on Fridays (24 mentions) followed by Mondays, Tuesdays and Wednesdays where we picked up 20 mentions respectively.
As shown by the diagram below, Spar brand was mostly present on Facebook where it has done the “Trouvez les 7 erreurs” quiz.
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
