Yves Rocher leads the online brand presence [SoV] for the Cosmetics sector in Mauritius for October 2016.

November 28, 2016

 ​Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the Cosmetics industry of Mauritius, Yves Roche leads the online presence by capturing the highest share of voice (SoV) for the month ofOctober 2016.

Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Cosmeticsindustry.“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the Cosmetics industry by sources.

Methodology 

This report was conducted for the period October1stto October 31st2016,where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Cosmeticsindustry whereby we have monitored three brands namely: Yves Rocher, Himalaya Herbals and Avonon a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the threemonitored brands and Part B which focus on the individualbrandsof the Cosmetics industry.

Part A – Industry Analysis

 Share of voice

As depicted by the doughnut, Yves Rocher has led the race on the online platform followed by Himalaya Herbals and Avon with 215mentions, 34 mentions and19 mentionsrespectively.untitled

Daily Activity

 The highest activity for the monitored brands of the Cosmetics sector was mostly recorded from 12PM to 6PMon Wednesdays (57 mentions) and Mondays (48 mentions) followed by Fridays (45 mentions).

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 Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands weremostly from Facebook and videos.untitled

 Part B – Brand Analysis

 Yves Rocher             

As depicted by the line chart, the highest volume of daily mentions picked up for Yves Rocher brand was 20, 18 and 15 on 5th, 7thand 14th of October respectively.untitled

As illustrated by the column chart, the highest daily activity for Yves Rocher brand was mostly from 12PM to 6PM on Mondays (42 mentions)and Wednesdays (35 mentions) followed by 6PM to 12AM on Fridays (41 mentions) for the month of October respectively.

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As shown below, Yves Rocher brand was only popular on Facebook where it has promoted its “Products” and shared a “New Catalogues” communique, “Nail Friday” and interactive posts about summer and some specific products.

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Himalaya Herbals

 

As depicted by the line chart, the highest volume of daily mentions picked up for Himalaya Herbalswas 21 and2on 12th and 14thfollowed by 1 on several days for the month of October respectively.untitled

 

As illustrated by the column chart, the highest daily activity for Himalaya Herbals was mostly from 12PM to 6PM on Wednesdays (22 mentions) and Sundays (2 mentions followed by 6AM to 12PM on Mondays (3mentions).untitled

 As shown below, Himalaya Herbals waspresent only onFacebook where it has organised “Quizzes”, shared “Skin Care” and “Health” tips, promoted its “Products” and shared “Diwali” wishes.untitled

 Avon Brand

 

As depicted by the line chart, the highest volume of daily mentions picked up for Avon brand was 5 on 11th and 15thOctober, 2 on 13th and 24th followed by 1 onseveral days during the month of October respectively.untitled

 

 

 

As illustrated by the column chart, the highest daily activity for Avon was mostly from 6PM to 12AM on Saturdays (8mentions) and Tuesdays (5 mentions) followed by 12AM to 6AM on Mondays (3 mentions) respectively.

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As shown below, Avon brand was mostly geared towards Facebook and videos where it has advertised its“Products” and “Vacancies”.

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We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a

 

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