Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific Key Performance Indicators (KPIs) to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Banking industry of Mauritius, State Bank of Mauritius leads the online presence by capturing the highest share of voice (SoV) for the month of October 2017.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors orKPIs. It details the percentage of mentions picked up from monitored brands of the Banking industry.
“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Banking industry by sources.
Methodology
This report was conducted for the period 1stOctoberto31stOctober 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language.
The report was done for the Banking industry whereby we have monitored four brands namely: Mauritius Commercial Bank, State Bank of Mauritius, Barclays Bank and Afrasia Bank on a real-time basis.
The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the four monitored brands and Part B which focus on the three most popular brands of the Banking industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, State Bank of Mauritius(381 mentions)has led the race on the online platform followed by Afrasia Bank(243 mentions) and Mauritius Commercial Bank (142mentions).
Daily Activity
The highest activity for the monitored brands of the Banking sector was mostly recorded from 6PM to 12AM on Saturdays (177 mentions) followed by 12AM to 6AM on Tuesdays (144 mentions) and12PM to 6PM on Sundays (155 mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (308 mentions) followed by Twitter (286 mentions) and news (84 mentions).
Part B – Brand Analysis
State Bank of Mauritius
As depicted by the line chart, the highest volume of daily mentions picked up for State Bank of Mauritius was 99 followed by 49 and 48 on 14th, 15thand 17thof October respectively.
As illustrated by the column chart, the highest daily activity for State Bank of Mauritius was mostly from 6PM to 12AM on Saturdays (115 mentions) followed by 12AM to 6AM on Tuesdays (80 mentions) and 12PM to 6PM on Sundays (78 mentions).
As shown below, State Bank of Mauritius was mostly present on Twitter (228 mentions) where it has been mentioned on the topic of SBM accepting cryptocurrency as loan collateral.
The top 10 website references for State Bank of Mauritius were as follows:
Top 10 active twitter users for State Bank of Mauritius were as follows:
AfrasiaBank
As depicted by the line chart, Afrasia Bank picked up 17 mentions on 17th of October followed by 16 mentions on both 19th and 20thof October.
As illustrated by the column chart, the highest daily activity forAfrasia Bank was mostly from 6PM to 12AM on both Tuesdays (43 mentions) and Wednesdays (43 mentions) followed by 12PM to 6PM on Fridays (42 mentions).
As shown below, Afrasia Bank was mostly present on Facebook (176 mentions) where it posted the contest ‘Play, Win & Golf’.
The top 10 active twitter users for Afrasia Bank were as follows:
Top website references for Afrasia Bank were as follows:
Mauritius Commercial Bank
As depicted by the line chart, Mauritius Commercial Bank picked up 21, 18 and 15 mentions on 14th, 28th and 25thof October respectively.
As illustrated by the column chart, the highest daily activity for Mauritius Commercial Bank was mostly from 6AM to 12PM on Saturdays (42 mentions) followed by 12PM to 6PM on Wednesdays (32 mentions) and Fridays (22 mentions).
As shown below, the Mauritius Commercial Bank was mostly popular on the News (61 mentions) with the ‘Affaire MCB/NPF’ followed by Facebook (43 mentions) where it posted about ‘Zourne mondial lang kreol’.
The top 10 active twitter user for Mauritius Commercial Bank was as follows:
The top 10 website references for Mauritius Commercial Bank were as follows:
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
