Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer’s expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds.

Digital Advertising Tips for Your Marketing Strategy

• Creative Elements

Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts.

• Spend Wisely

Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as imperative.

• Do Your Research

You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important.

• The Buyer Process

Understand the buyer journey and what you need to present them with at each stage of the process to more effectively reach users.

• Know Your Target Audience

Fully grasping who your audience is, and how to best market to them is critical. You need to know who you want your buyers to be before you try to market to them.

• Leverage Facebook

According to a study from eMarkter, 80% of small and medium-sized businesses have not used ads for Facebook. Jayme Pretzloff, Director of Marketing for Wixon Jewelers, says that Facebook is a great advertising space for small businesses, and stresses the importance of exploring this channel:

• Integrate All Marketing Channels

To reach your audience effectively, you need to have consistent messaging. This means making sure that your ads are integrated across various platforms and giving users the same message, regardless of the platform.

Enhance ads to stand out:

Consumers are fearful of advertising since the industry has spiraled massively out of control. Ads have become increasingly excruciating on the internet, and consumers seem ready to do whatever it takes to improve the situation, including installing adblocking tools. The only response is not to fight the readers (who ultimately are the only thing that matters for online publishers) but rather innovate to find a model that works for everyone.

Digital technologies therefore offer the chance for individualised, tailored, accelerated and more effective strategy for businesses. If you want to know about the power of digital transformation, Anglo African team can help you,  do contact Jessen on 2331636 or via e-mail at  jessen.valaythen@infosystems.mu