Nissan leads the online brand presence [SoV] for the automotive sector in Mauritius for April 2017.

May 23, 2017

​Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

In our brand analytics for the automotive industry of Mauritius, Nissan leads the online presence by capturing the highest share of voice (SoV) for the month of April 2017.

Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the automotive industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

​Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the automotive industry by sources.

Methodology 

This report was conducted for the period April1st to April 30th 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes confusing human language. The report was done for the automotive industry whereby we have monitored ten brands namely: Nissan, Hyundai, Toyota, Mercedes, Suzuki, Mitsubishi, Honda, Renault, Kia and BMW on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the ten monitored brands and Part B which focus on the three most popular brands of the automotive industry.

 Part A – Industry Analysis

 Share of voice

 As depicted by the doughnut, Nissan has led the race on the online platform followed by Toyota and Honda with 380,243 and 189 mentions where their average number of mentions per day were 13, 8 and 6 respectively.   

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 Daily Activity

 The highest activity for the monitored brands of the automotive sector was mostly recorded from 6PM to 12AM on Fridays (180 mentions) followed by6AM to 12PM on both Saturdays (177 mentions) andSundays (173 mentions). 

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Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (1,100 mentions) followed by Twitter (36 mentions) and News (3 mention).

 

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Part B – Brand Analysis

 Nissan

 

As depicted by the line chart, Nissan picked up 76, 66 and 50 mentions on 14th, 15th and 13th April respectively.

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As illustrated by the column chart, the highest daily activity for Nissan was mostly from 6PM to 12AM on Fridays (82 mentions) followed by 6AM to 12PM on Saturdays (78 mentions) and 12PM to 6PM on Thursdays (54 mentions).

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As shown below, Nissan was mostly present on Facebook (353 mentions) where it has promoted its products such as the Nissan GTR and also posted Easter wishes.Untitled

 

 Toyota

 As depicted by the line chart, the highest volume of daily mentions picked up for Toyota was 39, 29 and 27mentions on 25th, 22th and 27thof April respectively.

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As illustrated by the column chart, the highest daily activity for Toyota was mostly from 6PM to 12AM on Fridays (48 mentions) followed by Tuesdays (46 mentions) and Thursdays (43 mentions) respectively.

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As shown below, Toyota was present mainly on Facebook (234 mentions) where it has done promotional activities for Toyota CHR and posted wishes for Easter.

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 Honda

 

As depicted by the line chart, Honda picked up 24, 23 and 18 mentions on 11th, 15th and 24th of April respectively.

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As illustrated by the column chart, the highest daily activity for Honda was mostly from 6PM to 12AM on Tuesdays (41 mentions) followed by Saturdays (39 mentions) and Mondays (32 mentions) respectively.

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As shown below, Honda was present only on Facebook (189 mentions) where it has done promotional activities for Honda BRV.

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We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a

 

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